Analyst Commissioned Research
Marketing/Sales Alignment 2016: Who is Agile Enough to Win?
Are there still B2B marketers out there who believe their responsibilities are limited to generating as many leads as possible? Or salespeople willing to blame those leads as a rationale for underperforming? This white paper from the Aberdeen Group takes a look at Best-in-Class enterprises who have adopted best practices and have deployed the right technologies to effectively manage their marketing and sales operations.