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How to gain deeper customer insights and achieve a 306% ROI

Every marketer knows that to be able to market effectively, having customer insights is everything. With all the various marketing solutions available out there, how do you choose the right one?

Today’s customers don’t want marketing messages pushed on them.

SAP Customer Experience Marketing allows you to better understand the real-time intent of each customer and deliver contextually relevant experiences that will surpass their expectations. But don’t just take our word for it, take Forrester’s instead.

In a recent study by Forrester, it’s been found that SAP Customer Experience Marketing customers gain a three-year ROI of 306%, 5% increase in average order value, 40% improvement in email conversion rate, and a 40% reduction in costs from consolidation of disparate marketing systems.

Watch this virtual master class episode to discover the details of the findings and learn how you can keep your customers happy while achieving great returns.

Meet the speaker

Bernard Chung
Senior Director, Head of Solution Marketing for Marketing Audience
SAP Customer Experience

Bernard is a senior director of global solution marketing at SAP. He is focused on customer loyalty and marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy.

» Connect with Bernard on LinkedIn