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SAP Customer Experience for Manufacturing:
digital tools for an omnichannel world

Modern manufacturing is so much more than making and selling a product. Today, you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.

At SAP Customer Experience we can help you spot future growth opportunities while keeping up with the expectations of your current clients. Our solutions give you the ability to deliver a seamless, intelligent customer experience every time, across every channel and device.

Customer Testimonial: Bona

With SAP Service Cloud, Bona chose to integrate its technology platform to improve service and engage customers through new channels. Now Bona can provide effortless service 24x7, and leverage new customers via new channels.

Case Study: Royal Cup Coffee and Tea

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas. With SAP Sales Cloud, Royal Cup anticipates 100% growth for opportunities in sales pipeline this year and expects revenue growth of 30 to 40% in the next 5-10 years.

Scopri di più con le nostre Knowledge Capsule sul settore manifatturiero

Knowledge Capsule
Le opportunità aftermarket
Si stima che l’aftermarket sia da quattro a cinque volte più importante della vendita stessa dei prodotti originali. Per rimanere competitivi, è fondamentale offrire un aftermarket di qualità eccezionale.
Knowledge Capsule
Sfruttare il potere del cliente
Oggigiorno le persone sono connesse tramite i propri smartphone in ogni momento. Questo modello di comportamento non incide solo sugli stili di comunicazione, ma ha modificato anche il modo di concepire e realizzare le funzionalità chiave delle attività di commercio digitale.
Knowledge Capsule
Armonizzare i processi attorno al cliente
Da sempre le aziende manifatturiere hanno difficoltà a condividere i dati e le analisi tra i diversi dipartimenti, canali, paesi e sedi. In un’economia che ha visto la nascita di Amazon, Uber, AirBnb e innumerevoli aziende D2C online, gli OEM mostrano ancora un gap nei processi.

Engage your B2B customers with SAP Customer Experience solutions

Whether you are bundling SAP Commerce Cloud and services or launching a new product offering, you can easily deliver what the omnichannel marketplace demands with SAP Customer Experience.

The digital era gives you countless opportunities to foster strong and lasting relationships with your install base. Now, you can build and protect those bonds at every touchpoint and across every channel with SAP Customer Experience.

SAP Customer Experience and manufacturing: We understand your business

You may already know that SAP is a leader when it comes to ERP in the manufacturing field – in fact, chances are we’re already working with your business. SAP Customer Experience solutions easily integrate into the backend and use data you already have. That way, you can treat your customers like the individuals they are.

From the global enterprise to the small business, SAP Customer Experience supports an empowered front-line, sales staff and field techs to deliver exemplary experiences to your customer every time.

Gartner Critical Capabilities for Digital Commerce 2017

Customer experience is the new battleground in the digital economy. SAP Customer Experience has been recognized as an industry leader in digital commerce and is being used globally by many well-known brands and organizations. SAP Customer Experience scored highest in the following 3 out of 5 use cases: Global and Enterprise, Digital Business and B2B.

Case Study
Krones: Creating a personalized, responsive shopping experience with SAP Commerce Cloud

Learn how Krones AG created a personalized, responsive shopping experience with SAP Commerce Cloud

Report di analisti
Nuovo studio di Forrester Consulting: Gestione efficace del customer engagement omnicanale B2B
Le aziende sfruttano le tecnologie digitali per migliorare la relazione con i clienti sui punti di contatto. Ma in che modo garantire una gestione unificata di tutti i touchpoint e i canali già esistenti per coinvolgere il cliente in modo più efficace e offrire una customer experience eccellente?
Blog post
La relazione personale nel settore manifatturiero
Alla base dei modelli di business innovativi vi è la capacità delle aziende di proporre prodotti e servizi in bundle per creare punti vendita B2B, B2C e B2B2C che generino ricavi anche tramite i servizi e non solo con la vendita dei prodotti.