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Montreal, Canada – February 26, 2013

hybris to Speak and Exhibit at eTail West 2013

Rick Chavie, VP of OmniCommerce, will share best practices for delivering a seamless and satisfying shopping experience

hybris, the world’s fastest-growing commerce platform provider ranked ‘leader’ by both principle analyst firms, today announced that Rick Chavie, Vice President of OmniCommerce at hybris, will speak at this year’s eTail West on Monday, February 26 at 3:10 p.m.. hybris will also exhibit at the event, booth #516

Chavie’s talk will focus on how forward-thinking commerce leaders define compelling shopping experiences as more than just ‘buying products.’Today’s consumers demand that social commerce be driven by their intentions and engagement—including links to social media—to deliver highly personalized shopping experiences. Chavie will highlight how an omni-channel business model helps B2C retailers and B2B suppliers keep up with today's demanding consumers by converging their digital and physical offerings through strong commerce technology platforms.

‘For the commerce winners of the future, channel thinking is no longer sufficient’, said Chavie. ‘Today’s consumers don’t think about channels while they shop. They want a consistent experience no matter how they choose to engage with a brand and whether they are on a device or interacting with a sales associate. To survive, commerce leaders will need to create a more compelling, personalized commerce experience that is not focused on cross-channel, multi-channel, or omni-channel. OmniCommerce puts the customer at center-stage of the process, regardless of channel. ’

For more information on hybris’ OmniCommerce solutions for B2B and B2C companies, visit booth #516 at eTail West or visit

Launched in 1999, eTail West is the premier online and multichannel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. Each year, eTail West brings together more than 2,000 senior-level e-commerce executives and marketing professionals from a variety of industries to learn about new e-commerce solutions for their top challenges.


About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, Thomson Reuters and 3M as well as consumer brands Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit


For further information please contact:
Media contacts
Meghan Reilly
Walker Sands Communications
Phone: 312.445.9926

Kaylee Laudon
Phone: 952.200.4806