SAP Hybris and Gigya Consumer Insights and GDPR Readiness Tour to Address the Compliance-Trust Gap
SAP NEWSBYTE – March 1, 2018
SAP SE (NYSE: SAP) today announced the kickoff of the SAP® Hybris® and Gigya Consumer Insights and GDPR Readiness Tour 2018. The global roadshow is offered to customers and prospects across 19 cities in 12 countries to help them discover strategies for turning a compliance need into a strategic business advantage and creating more-trusted customer relationships. Stops include London, Chicago, Philadelphia, Hamburg, Helsinki, Vienna, Milan and Paris.
An SAP Hybris–commissioned survey of 20,000 shoppers worldwide found that the easiest way to keep customers happy is to be responsive, and the fastest way to lose them is to share their data without their knowledge. The EU General Data Protection Regulation (GDPR), effective May 25, addresses the data protection rights of EU residents and visitors by giving them extensive new rights.
GDPR applies to organizations anywhere in the world that collect personal information from within the EU. Businesses may be facing a dilemma posed by the opportunity to embrace new technologies that deliver marketing, service, sales, revenue and commerce experiences to boost revenue on the one hand, and on the other, to protect the business from regulatory scrutiny by applying data privacy best practices.
The roadshow addresses this gap. The agenda will cover:
- Specific local customer experience and data privacy trends as revealed in the 2017 SAP Hybris Global Consumer Insights Report
“If you want to keep customers happy, then every business — not only those located in the EU — has the responsibility to make sure that its employees, processes and technology are ready and aligned to provide privacy and transparency for how data is being used,” Gigya CEO Patrick Salyer said. “Being responsive to customers’ needs and delivering great experiences across channels while protecting their data will help to build a trusted relationship, rewarding business with loyalty and the means to succeed in the digital economy.” SAP Hybris and Gigya are providing a free GDPR Readiness Toolkit to help businesses prepare to address regulatory requirements for collecting consent and managing their customer data responsibility.
- 2017 SAP Hybris Consumer Insights Report, download the full report and view the infographic. See international results for comparison here.
- White Paper on The 2017 State of Consumer Privacy and Trust Survey Guide.