Skip to contentSkip to navigation menu

Improve the citizen experience in the public sector with
SAP Hybris

Customer empowerment is at an all-time high, and with that comes a more involved and more engaged citizen. With this in mind, government agencies and public institutions need to adopt the best practices that help them consistently meet needs and deliver a positive citizen experience. A modern, end-to-end solution will help these institutions satisfy citizens by enabling content to be easily navigated via a single user interface, while staying within budgets that are often small and strict.

To learn more about how to effectively and efficiently manage the modern citizen journey, download the Aberdeen report, Serving a New Generation of Citizens.

Aberdeen Report: Serving a New Generation of Citizens

Solving the problems of public service communication

SAP Hybris can help you communicate with citizens more accurately with the
following benefits:

Increase citizen satisfaction by presenting them with services and benefits that may be most applicable to them.

Empower staff to create their own segmentation and cohort targets.

Predict citizen behaviours by leveraging advanced analytics to discover hidden behaviours that can be used for better service delivery.

Enrich the citizen profile with visitor data from the SAP Hybris Commerce digital engagement platform.

Create services, events and content recommendations based on historical patterns, preferences and future propensities. Also allow for surfacing of potentially fraudulent behaviours to mitigate risks.

Trigger communication campaigns for events or services when a citizen drops from a process.

Is your agency's engagement the best
it can be?

Citizens and consumers expect to interact with public and government institutions in the same way they do with brands. Are you delivering the personalisation and relevant experiences they're seeking? Use the following two resources to compare your practices with other organisations in the field.

See how our customers improved their citizens' experiences:

Customer Video
SAP helps Karlsruhe become a smarter city

Wi-Fi, emergency button, eCar charging points, sensors to measure temperature, particulates in the air or the dense traffic – in Karlsruhe all of that comes in one smart lamp post. The cloud solution collecting and analysing the data from these services is SAP Cloud Platform.

Customer Video
Cleaner cities run SAP

At EPA Victoria, special officers combat congestion and pollution by monitoring, reporting and handling environmental incidents in Melbourne. See how SAP Urban Matters helps to improve the lives of citizens in the most liveable city of the world.


New privacy policy. New sign-up required.
Don't miss out on valuable SAP e-mails.
Opt in today, even if you signed up before.