Your Customers Have Changed. Have You?
Customers expect a great experience when they buy from you. They are not looking for extravagance. In fact, according to a recent CMO Council survey of 2,000 global consumers, customers crave simplicity. And, customers expect brands to know and recognise them regardless of channel. Recent research by Econsultancy indicates that there has been barely any increase in the number of companies taking an integrated omni-channel approach to customer engagement. In fact the report finds, that since 2013, the number of companies who DON’T integrate any channels has actually increased.
Attend this informal lunch discussion, where we bring together senior executives from commerce, digital, marketing and customer engagement. Led by an independent facilitator, this lunch provides an excellent opportunity for a candid exchange of opinion as well as excellent networking.
By joining this lunch, you will also have guaranteed access to our key note - Marc Worrall at TUI is talking around “Redefining the customer experience within the digital era” at 2:00-2:45 pm in the Keynote Arena.
Topics such as the following will be addressed:
How easy/hard is it engage with customers across all channels
Having a holistic view of the customer to deliver personalised, targeted experiences
Ability to strategically use all of the customer data to drive engagement, but more importantly, profits
Thursday, Sept 28, 2017
eCommerce Expo - Apex room, upstairs