SAP Customer Identity: Identify and Engage Customers Across Channels and Devices
Knowing Your Customer Is a Business Imperative
The days of inferred, probabilistic data practices are coming to an end. To continue driving personalized online experiences and in-moment marketing, knowing your customer is no longer a nice-to-have, but a business imperative. SAP Customer Identity helps turn unknown online visitors into known, loyal customers, through flexible registration and social authentication screens and flows customizable to your unique business case. Optimize experiences across devices and channels while protecting your customers and your business against identity fraud and theft.