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Case study

SEA Group: Digitalizing Customer Engagement with SAP Marketing

SEA Group manages the Malpensa and Linate airports which are ranked among the first ten airport systems in Europe for volume of traffic, in both the passenger and cargo segments. The complexity of the variables affecting the trend of the air transport segment force it to undergo massive change, which is now focusing on the interaction of airlines in order to achieve scale economies, also with a view to reducing operating costs.
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