Doehler: What’s the Secret Formula for Getting Food Ingredient Innovation to the Right Customers?
Doehler creates product experiences based on natural additions that leading food and beverage companies use as the basis of product differentiation on crowded supermarket shelves. As part of its digitalization strategy, Doehler recognized it was time to adopt more sophisticated marketing tools to enable advanced customer profiling. To better address individual customer needs and improve campaign effectiveness, Doehler needed to improve its profiling intelligence and integrate this data with its golden records. To meet these requirements, SAP Digital Business Services used an agile cloud approach to implement the SAP® Marketing Cloud solution and integrated it with Doehler’s existing business intelligence system.