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Case study

American Cancer Society Adopts a 360-Degree Constituent View with SAP Customer Data Cloud

The American Cancer Society is a global grassroots force of more than 2.5 million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. With an ever-growing user base, the American Cancer Society (ACS) needed a way to securely and efficiently manage its community of volunteers, donors, and participants.By implementing frictionless authentication and SSO from SAP Customer Identity across its web properties, ACS saw more than 1.8 million new user registrations.

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