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How B2B manufacturing companies can improve customer interactions and engagements

Modern manufacturing is much more than making and selling a product. Today, you’re selling services and distribution, too.

B2B manufacturers are facing greater demand for seamless buying experiences.

To improve customer interactions and mitigate channel conflicts, Mirakl and SAP commissioned Forrester Consulting to evaluate B2B manufacturers’ adoption of direct selling models, including the benefits of hosted online marketplaces.

Join us in an upcoming virtual master class discussing discrete manufacturing, where we’ll explain how to create greater value as you transition from product-based to service-based offerings.

Meet the speakers

John Fisher
Head of Global Industry Marketing
SAP Customer Experience

As head of global industry marketing at SAP Customer Experience, John manages the customer engagement and e-commerce team in SAP which is responsible for helping customers through their digital transformation journey across e-commerce, digital marketing, CRM and sales force automation (SFA).

» Connect with John on LinkedIn

David Koenig
Industry Principal, Industrial Machinery and Components

David Koenig is SAP Customer Experience's Industry Principal covering Industrial Machinery and Components. David's background is in research and development in both hardware and software products. Previous to coming to SAP Customer Experience, David worked in innovation at W.W. Grainger, Inc. and product management at Motorola Mobility.

» Connect with David on LinkedIn