Asia Pacific consumers have the highest tendency to abandon virtual shopping carts. How can you engage with them and keep them coming back?
With more than 52% of Asia Pacific consumers discarding their online shopping carts, a rate that is higher than both the Americas (46%) and Europe (43%), what would have caused Asia Pacific consumers to act this way?
And if you think that digital commerce is all about buying something on a website, think again. Today’s customers are expecting consistent, personalised digital commerce experiences across all touchpoints, whether it’s web, mobile, or social.
With e-commerce/ digital influences up to 56% of in-store purchases, digital commerce is here to stay; stores can no longer survive without being present on their customers’ preferred channels.
In this webinar, Jennifer Arnold, Kosta Triantafillou together with our guest speakers from Tata CLiQ, Sidharth Srinivasan and Sid Mitra share the findings of consumers’ online shopping preferences and motivations to complete a purchase from SAP Customer Experience Consumer Propensity Study, a commissioned research asking 8,000 Asian online shoppers across the across Australia, Singapore, Thailand, India, Japan, South Korea, Hong Kong, and China.
Through these discussions, they will also highlight the common pitfalls and best practices in implementing a digital commerce solution as well as innovative approaches to continually deliver better online shopping experiences.
Meet the speakers
VP of Marketing, APJ & Greater China, SAP Customer Experience
Jennifer leads the team responsible for brand awareness and demand management for the commerce, marketing, revenue, sales and service solutions that allow SAP customers to deliver a consistently great experience to their customers. Prior to this role, she was the Head of SAP ANZ's Solutions Centre of Excellence team, responsible for thought leadership, business development and strategic deal support to increase the business value our customers achieve from SAP solutions. She also ran the ANZ Demand Management program, coordinating the efforts of sales, business development and marketing teams across the company's lines of business to improve customers' end-to-end buying experiences and increase sales success.
Product Evangelist, Center of Excellence for Marketing Solutions, APJ
SAP Customer Experience
Kosta is a Product Evangelist with SAP Customer Experience. With over 15 years of experience in the marketing and customer experience space, Kosta is an expert and thought leader in helping customers connect their end-to-end business strategies by adopting digital change. His expertise has helped numerous Enterprise and SMB customers transform their sales and marketing processes to significantly increase engagement, decrease spend, and drive growth via measurable ROI.
Sr. Director, Head of GTM Marketing, APJ & Greater China
SAP Customer Experience
Rita Marini views marketing and communication as an art in delivering authenticity effectively. As a strong advocate of authenticity, she continually seeks to challenge and innovate the way marketers communicate and engage audiences – to be genuine, inspiring, and relevant. With more than thirteen years of experience in integrated marketing, Rita appreciates and shares strong passion in the area of customer engagement and contextual marketing. Rita is based in Singapore, and is currently the Senior Director at SAP Customer Experience, responsible for the overall marketing strategy and programs for the APJ & Greater China region.
Head of Digital Marketing & Founding Member, TataCLiQ.com
Sidharth heads Digital Marketing at Tata CLiQ, India's hottest new online-offline 'phygital' destination for brands. In his current role, Sid is responsible for driving traffic to and conversions on CLiQ’s site and mobile apps through multiple digital channels. These include paid and organic search, social, affiliate networks and content marketing. He was also part of Tata CLiQ's incubation and founding team.
Head of Platform, TataCLiQ.com
Sid is currently the Head of Platform at Tata CLiQ, one of India’s fastest-growing e-commerce companies. Backed by 18 years of passion and experience in everything tech, Sid is a globally-recognized technologist, enterprise architect, evangelist, and strategic tech innovator by heart.