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Strike back and sell directly to customers

Own your customer relationship with SAP Commerce Cloud

SAP Customer Experience for Manufacturing:
digital tools for an omnichannel world

Modern manufacturing is so much more than making and selling a product. Today, you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.

At SAP Customer Experience we can help you spot future growth opportunities while keeping up with the expectations of your current clients. Our solutions give you the ability to deliver a seamless, intelligent customer experience every time, across every channel and device.

Customer Testimonial: Bona

With SAP Service Cloud, Bona chose to integrate its technology platform to improve service and engage customers through new channels. Now Bona can provide effortless service 24x7, and leverage new customers via new channels.

Case Study: Royal Cup Coffee and Tea

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas. With SAP Sales Cloud, Royal Cup anticipates 100% growth for opportunities in sales pipeline this year and expects revenue growth of 30 to 40% in the next 5-10 years.

Consultez nos bases de connaissances sur l'industrie manufacturière

Base de connaissances
Les opportunités du marché secondaire
On estime que le marché secondaire des produits manufacturés est quatre à cinq fois supérieur à celui de l'équipement d'origine. Pour rester compétitif, il est impératif de proposer des fonctionnalités de marché secondaire de premier ordre.
Base de connaissances
Exploiter le pouvoir du client
Aujourd'hui, les gens sont connectés en permanence sur leurs terminaux mobiles, et cela ne remet pas seulement en question leur façon de communiquer. Cela a aussi modifié leur attitude vis-à-vis de certaines des composantes les plus fondamentales du commerce.
Base de connaissances
Harmoniser les processus autour du client
Les fabricants ont toujours eu des difficultés à partager leurs données et analyses entre les services, les canaux, les pays et les sites. Des esprits innovants ont permis la création d'entreprises comme Amazon, Uber, AirBnB et de nombreuses entreprises D2C en ligne. Cependant, les FEO souffrent toujours d'un certain retard en matière de processus.

Engage your B2B customers with SAP Customer Experience solutions

Whether you are bundling SAP Commerce Cloud and services or launching a new product offering, you can easily deliver what the omnichannel marketplace demands with SAP Customer Experience.

The digital era gives you countless opportunities to foster strong and lasting relationships with your install base. Now, you can build and protect those bonds at every touchpoint and across every channel with SAP Customer Experience.

SAP Customer Experience and manufacturing: We understand your business

You may already know that SAP is a leader when it comes to ERP in the manufacturing field – in fact, chances are we’re already working with your business. SAP Customer Experience solutions easily integrate into the backend and use data you already have. That way, you can treat your customers like the individuals they are.

From the global enterprise to the small business, SAP Customer Experience supports an empowered front-line, sales staff and field techs to deliver exemplary experiences to your customer every time.

Gartner Critical Capabilities for Digital Commerce 2017

Customer experience is the new battleground in the digital economy. SAP Customer Experience has been recognized as an industry leader in digital commerce and is being used globally by many well-known brands and organizations. SAP Customer Experience scored highest in the following 3 out of 5 use cases: Global and Enterprise, Digital Business and B2B.

Case Study
Krones: Creating a personalized, responsive shopping experience with SAP Commerce Cloud

Learn how Krones AG created a personalized, responsive shopping experience with SAP Commerce Cloud

Rapport d'analyste
Nouvelle étude Forrester Consulting : Maîtriser l'échange client B2B sur tous les canaux
Les entreprises comme la vôtre exploitent les technologies digitales afin d'améliorer les points de contact avec les acheteurs. Mais comment relier tous les points de contact à l'aide de vos canaux existants pour proposer un engagement client plus pertinent et offrir une expérience exceptionnelle ?
Billet de blog
Apporter une dimension humaine à la fabrication
Pour innover en matière de business models, il faut d'abord que l'entreprise regroupe ses produits et services afin de créer des magasins B2B, B2C, et B2B2C qui génèrent des revenus grâce aux services, et non seulement grâce à la vente de produits.