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SAP Hybris at Shoptalk

See how your peers are creating amazing customer experiences, reinventing their business models, and leveraging emerging technologies to become leaders in the retail industry.
Report
The Forrester Wave: B2C Commerce Suites, Q1 2017 Report

Customer experience is the new battleground in the digital economy. And as an innovator, you pride yourself on leading changes rather than reacting to them. SAP Hybris, rated as a leader for B2C commerce by Forrester, is used by many innovative and leading brands and organizations around the world to deliver contextual experiences and drive growth.

eBook
Special Edition: Digitally Engaging Food Shoppers for Dummies

Online grocery is just one aspect of a larger evolution within the future of food – one in which customers expect exactly what they want, when they want it. It's important that you and your brand stay agile, ready to change in ways that add value to them while driving higher profits for you.

Demo
Delivering the best end-to-end B2C customer engagement

In this digital economy, it’s more important than ever to be one step ahead of your customer. Your company needs to have the right tools, at the right time, to win over customers in every step of their buying journey. Check out this video to see how SAP Hybris can help your B2C business deliver great experiences in every touchpoint of your customer’s journey.

Come visit SAP Hybris at Shoptalk 2018

Explore the latest technology and solutions for retailers at Shoptalk 2018 at booth #3223

Booth Theater Sessions

Monday, March 19

10:00 – 10:30am Upswing by SAP Hybris: Innovations in Commerce for savvy SMB retailers
Speaker: Lou McMenamy, VP Global Sales, SAP and Rusty Belsinger, Account Executive, SAP Hybris
Learn about SAP Hybris’ innovations in commerce for savvy SMB retailers. Upswing by SAP Hybris is a profit-seeking engine that puts retailers first with autonomous commerce. Our built-in AI/ML algorithms dynamically adjust every aspect of a retailer’s business autonomously with the goal of profit maximization driving each decision. We personalize every commerce experience for the individual customer, creating new categories based on interest or real-time trends and gently suggesting the most profitable products which lead to future purchases. Upswing offers retailers the flexibility to easily roll out experiences on one brand or across brands and engage their customers fluidly with channel-less commerce.
 
10:30 – 11:00am The Agile Commerce Imperative: Leading the Pack in a Constantly Evolving World
Speaker: Riad Hijal, GVP Commerce Strategy & Solution Management
The pace of change has never been as fast as it is today when it comes to customer experience and commerce. As such, agility in the front office has now become an imperative. In this session, we will discuss the organizational and technological steps companies can take in order to embrace this rapid pace of change, stay ahead of the curve and become disrupters in their respective industries.
11:00 – 11:30am Create differentiating digital experiences with SAP Hybris and BloomReach
Speaker: Ivo Bronsveld, director of innovation, BloomReach, Inc.
BloomReach for SAP Hybris helps you build differentiating digital experiences, by providing your merchandisers and marketers with all the tools they need to optimize your existing SAP Hybris sites. The powerful and proven BloomReach Personalization Machine Learning capabilities provide semantic intelligence atop SAP Hybris commerce sites and catalogs to deliver personalized site search, navigation, and product grids. In addition, this solution allows you to use the industry leading Content Management System, BloomReach Experience, to create unique and relevant digital experiences for your customers, on any touchpoint. The BloomReach for SAP Hybris solution is available in the SAP App Center and seamlessly integrates into the SAP Hybris environment.
 
2:00 – 2:30pm Design a “voice shopping experience” not voice commands
Speaker: Cassandra Girard, VP, Head Consumer & Travel Industries
Voice is a game-changer; learn the possibilities, guidelines on what it’s not, what if it and how to best prepare for it.
4:00 – 4:30pm Winning the Commerce Game
Speaker: Hansen Lieu, Senior Director, Solution Marketing
For retail, the new digital economy is the “Royalty economy”. Customers expected to be treated like royalty in how you engage and transact with them. Join this session to learn how you can win in this new Commerce game.
 
4:30 – 5:00pm Innovate & Incubate – Create a startup culture and nurture new business models within your org
Speaker: John McCoy, Retail Industry Value Engineer
The market is changing – is your organization? As a past TechStars startup CEO/Co-Founder and Incubator program founder John McCoy has seen his fair share of successes and failures. Join him in this session as he shares his learnings and provides his methodology of creating innovation and change in an established organization.

Tuesday, March 20

10:30 – 11:00am The Agile Commerce Imperative: Leading the Pack in a Constantly Evolving World
Speaker: Riad Hijal, GVP Commerce Strategy & Solution Management
The pace of change has never been as fast as it is today when it comes to customer experience and commerce. As such, agility in the front office has now become an imperative. In this session, we will discuss the organizational and technological steps companies can take in order to embrace this rapid pace of change, stay ahead of the curve and become disrupters in their respective industries.
 
11:00 – 11:30am How To Build, Launch & Maintain Brand Identity
Speaker: John McCoy, Retail Industry Value Engineer
Push past the low margin war and convert your customers into advocates. Hear from John McCoy as he shares real world experiences in how he has succeeded and failed in reconnecting core customers and created value beyond price. In this session John will share his campaigns, results and strategies in discovering, planning and executing on strategic branding initiatives.
12:30 – 1:00pm Create differentiating digital experiences with SAP Hybris and BloomReach
Speaker: Ivo Bronsveld, director of innovation, BloomReach, Inc.
BloomReach for SAP Hybris helps you build differentiating digital experiences, by providing your merchandisers and marketers with all the tools they need to optimize your existing SAP Hybris sites. The powerful and proven BloomReach Personalization Machine Learning capabilities provide semantic intelligence atop SAP Hybris commerce sites and catalogs to deliver personalized site search, navigation, and product grids. In addition, this solution allows you to use the industry leading Content Management System, BloomReach Experience, to create unique and relevant digital experiences for your customers, on any touchpoint. The BloomReach for SAP Hybris solution is available in the SAP App Center and seamlessly integrates into the SAP Hybris environment.
 
1:30 – 2:00pm How grocery retailers can survive digital disruption
Speaker: Cassandra Girard, VP, Head Consumer & Travel Industries
Traditional grocery retailers are fighting to protect and grow their market share against an ever-increasing number of new, digitally native competitors. Is your company prepared for today’s digital disruption? Hear about early adopter successes, false starts, and how to succeed in the brave new world of digital.
2:00 – 2:30pm How SAP Hybris Commerce Cloud Helps You Win
Speaker: Hansen Lieu, Senior Director, Solution Marketing
Are you looking for a commerce platform to help you win? SAP Hybris Commerce Cloud is rated by analysts to be the leader in the industry. Our solution provides the comprehensive capabilities to help you upgrade your business and win. Join this session and learn how.
 
3:00 – 3:30pm Three Key Factors to “Market in the Moment”
Speaker: Bernard Chung, Senior Director, Solution Marketing
Customer engagement is constantly evolving. It’s not just about providing customers with relevant messages, it’s about responding to them at the right moments. You can do this by understanding the full context of your customers, you know exactly when to engage them for better results. Learn three key competencies that can help you go beyond personalized marketing to market in the moment.