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“Signal in the Noise”: SAP® Hybris® Solutions to Showcase Marketer’s Role in Digital Disruption at dmexco

SAP NEWSBYTE — August 31, 2017

SAP SE (NYSE: SAP) today announced that it will sponsor and present at dmexco Conference, the digital marketing conference that brings together the world’s most innovative business leaders to discuss the digital economy. The event takes place Sept. 13–14 in Cologne, Germany.

SAP Hybris* executives, customers and partners will deliver real-life examples of innovation, highlighting the role marketing plays in digital disruption and defining how the Internet of Things, machine learning and artificial intelligence impact customer engagement.

“Marketers play a critical role in the digital transformation of their businesses,” said Marcus Ruebsam, SAP Hybris senior vice president, Strategy and Solution Management. “Today, they have the resources needed to redefine business models and reimagine customer experience. Using the tools and data at their fingertips, marketers can move toward a new era of contextual experience marketing and create more meaningful touchpoints with customers.”

The role of artificial intelligence in supporting society will be the topic of a panel discussion, “Human Touch: Men and Machine Transforming for the Better,” which will take place on Sept. 13 at 10:00 AM GMT in the Experience Hall. The panel will be moderated by change evangelist and founder of SOULWORX Julia von Winterfeldt, joined by Ruebsam as well as Sonja Moosburger, head of digital transformation and projects at MediaMarktSaturn Retail Group, and Limor Schweitzer, founder and CEO of RoboSavvy.

The conference theme for SAP Hybris is "Signal in the Noise" and accordingly dmexco visitors will be able to experience a virtual reality (VR) use case called "Signal" at the SAP Hybris booth (Hall 7, Stand C11). With its interactive interface, the demo enables visualization of huge volumes of data in a virtual reality experience. The SAP® Hybris® Profile solution processes customers' information in real time, giving the VR user insight into current actions of customers and making it easy for organizations to react to individual customer requirements and adapt their marketing to their customers’ expectations. The use case exemplifies how the application of VR can change the way business users interact with available Big Data in real time, by applying machine learning algorithms.

To learn more about how organizations can convert Big Data into a meaningful view of what their customers are up to, how to use that knowledge to personalize the experiences for each customer, and how to engage customers on a level that builds long-lasting relationships, visit the website.

For more information on SAP Hybris solutions, visit the SAP Hybris News Center or follow SAP Hybris solutions on Twitter at @saphybris. For more information on SAP, visit the SAP News Center or follow SAP on Twitter at @sapnews.