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According to Report, “SAP Hybris Leads for B2B Companies That Want B2C-Grade Omnichannel”

MUNICH & CHICAGO — January 19, 2016

SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, today announced it was cited by Forrester Research as a leader among B2B order management (OM) vendors in “The Forrester Wave™: B2B Order Management, Q4 2015.”

B2B Order Management is Forrester’s term for a broad category of applications that help complex global enterprises bridge the gap between the front office and fulfillment. According to the report, SAP Hybris is one of three vendors that have “met most of [the] requirements across all [the] criteria and have a strong B2B OM vision and strategy.” The report noted that “SAP has built on Hybris’ success in B2C eCommerce by extending it for many B2B needs.”

The report also states that “SAP’s vision for Hybris embraces fragmented back-end landscapes” and “therefore it has designed SAP Hybris Commerce to help application development and delivery (AD&D) leaders quickly bring consistency to the front office in parallel with gradually simplifying the back office.” It also notes that SAP Hybris’ “User Interface benefits from its eCommerce roots,” specifically in its “support for upselling and cross-selling by call-center customer service representatives.”

According to the report, Forrester found that the three themes of consistency, flexibility and digital business models were the main drivers of companies’ investment in B2B OM, stating that “some planned to consolidate on one commerce platform and/or ERP instance in the long term, but they needed to implement B2B OM in parallel as an immediate solution.”

“B2B customers today expect the same control and flexibility when making orders – including quick delivery, fulfillment options that meet their needs, and the ability to make returns in the most convenient way – just as they do with their personal purchasing experiences,” said Brian Walker, Chief Strategy Officer, SAP Hybris. “At SAP Hybris, we extend B2C capabilities to help B2B customers adopt innovative strategies to meet their buyers’ evolving expectations through any channel they choose, and without having to worry about a fragmented landscape.”

To download a copy of the Forrester B2B Order Management Wave report, please visit our website here.

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