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Chicago - July 15, 2014

Registration Now Open for Annual hybris Game Plan Conference

2014 B2B conference to focus on reaching customers through “digital transformation”
B2B enterprises are now able to register for the 2014 annual Game Plan conference hosted by hybris software, an SAP company and the world’s fastest growing commerce platform provider.
Game Plan is an open forum where manufacturing, wholesaling and distribution executives gain insight from thought leaders and industry peers about their experiences in developing e-commerce strategies for customer demands.
The 2014 conference, which is set to be held on November 4 - 5 in Chicago, will focus on the “digital transformation” necessary for B2B enterprises to reach customers and witness revenue growth today. The event will bring together hundreds of brands, manufacturers and distributors to learn how e-commerce solutions are just the first step to reaching today’s increasingly digital and mobile customers.
“Most B2B companies realize that an e-commerce site is needed for their business, but this is really just the tip of the iceberg,” said John Fisher, global head of B2B marketing at hybris. “When it comes to transforming your business to meet the needs of today’s customers, B2B companies need to consider innovative tools and data strategies that will provide a seamless shopping experience across all channels.”
Almost 400 leading manufacturers, distributors and other B2B companies attended the 2013 event, which featured speakers from Airgas, American Tire Distributors, Herman Miller, Johnstone Supply, MSA, OpenText™, Purchasing Power and Stanley Black and Decker., an attendee from 2013, chose to expand their company’s business into the U.S. after attending Game Plan and learning about hybris’ offerings.
“We were introduced to hybris for the first time at Game Plan 2013, and realized that hybris would be able to provide us with the resources we needed to take the company global, said Marian Dusan, CEO of “With hybris as a partner, we became unstoppable and are able to reach more customers worldwide than ever before. I’m so thankful to have been invited to Game Plan 2013.”
Accenture and Forrester also plan to unveil the findings from a new study that analyzed both buyers and sellers at the conference. The study examined B2B buyers and their e-commerce expectations, including what features they were looking for in an online platform. B2B sellers were also questioned about how they were investing in the future of e-commerce and how they’re leveraging partnerships to deliver a comprehensive e-commerce experience.
For more information and to register, please visit: