Life in the ever-evolving digital age has delivered a lifestyle few could have imagined a decade ago. For example, finding a date can be as simple as swiping right, but developing a meaningful relationship is much harder. Consumers court brands; and with the digital age they now hold the power in the relationship and hold high expectations of what your brand needs to deliver. So are your customers in love with your brand?
SAP Hybris commissioned a survey of over 20,000 consumers worldwide: to better understand what consumers look for when engaging with brands. The survey was developed to see what makes a relationship tick from the customer’s perspective—and what makes or breaks a customer experience. Questions were asked among a wide subset of ages and nationalities in 20 countries across Europe, Asia, Latin America, the Middle East and North America.
Download the report to see the results that have been collated to help provide relationship counseling to brands in their relationships with customers.
The Global 2017 SAP Hybris Consumer Insights Report