Étude de cas
Tumi: Expanding into New Online Markets Provides Massive Revenue Growth
With SAP Hybris Commerce and SAP ERP, TUMI has expanded its retail presence to include 21 individual online storefronts globally in less than two years. What used to take 4-5 months to bring up a new storefront, now only takes 2-3 weeks. With no initial online presence in EMEA, TUMI has grown its revenues from $0 to $4 million.