Étude de cas
Maxim Integrated: Driving Digital Teams to Enable Increased Global Sales Growth
Maxim Integrated is today a leader in analog and mixed-signal solutions. With an expanding global footprint into new markets, the SME customer base was growing rapidly and understanding the ultimate buyer was becoming challenging with the layers of channels in the selling processes. Maxim needed a lowtouch e-commerce platform to digitally interact with this new customer base in a multitude of geographies where varying requirements and regulations need to be met for compliance and risk management.