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Étude de cas

GEA Aligning Marketing, Sales, and Service with SAP Hybris Solutions

Approximately one quarter of all milk and around half of all beer produced worldwide is manufactured by GEA Group. In order to remain agile, the group restructured its operations presenting the ideal opportunity to reconsider its CRM processes. With SAP Hybris solutions, GEA now collates all customer information into one central source.

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