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Solutions for Retail:
The Power and Possibility of Omnichannel

No matter your retail product, data is your supplier in the digital economy.

The lines between channels are more blurred than ever, but consumers expect the same high-quality service whether they’re in the dressing room or loading up their online cart. Now is the time to forge strong relationships with your customers that will bring them back again and again.
SAP gives you what you need to deliver innovative and personalized shopping experiences customers demand, across every touchpoint.

Case Study
Driving Customer Activation Using the SAP Hybris Customer Attribution Solution

At the heart of its operations, the SAP Hybris Customer Attribution solution offers a clear view into the true incremental value of its different marketing channels and campaigns. can therefore focus on its strategy of offering customers “savings smart and simple” by working collaboratively with its retail partners.

Tata CLiQ: Transforming the Digital Marketplace with SAP Solutions

Hear about SAP is helping Tata CLiQ breakthrough India’s infrastructure limitations to offer customers thousands of brand-name items on one online platform.

White paper
Estudio de comercio minorista 2017: el cliente tiene la sartén por el mango

PwC y SAP encargaron un estudio en el que se entrevistó a más 300 minoristas y a 2 100 consumidores de seis países de Europa para analizar puntos de vista de consumidores y minoristas sobre la experiencia de compra integrada.

Connect to consumers

SAP Customer Experience solutions for retail help you understand consumer behavior across every channel. If you can pivot quickly to meet their needs, your agility will be rewarded with increased sales and loyalty. From online to in-store to call center, you get a 360-degree view of all the customer data you need to make sure you’re not just meeting but exceeding their expectations.

The Future of Customer Experience

Don’t let legacy IT stop you from future-proofing your business. With SAP, your imagination can be your guide, because our flexible solutions are ready and able to support your vision. Whether you’re nurturing a small business or managing multiple channels across a large enterprise, expansion is just clicks away. SAP Customer Experience omnichannel solutions help you grow quickly and with ease.

Deliver great experiences to fashion customers
SAP Customer Experience can help you customize the digital experience of both in-store and wholesale buying with personalized merchandising strategies that stand out from the crowd.
Re-Inventing The Grocery Shopping Experience
Cultivate relationships with shoppers by getting to know them across all channels. With SAP you can give your customers the personalized, contextual offers that are the hallmark of great experiences.
LIDS: Advancing Digital Transformation with Help by SAP Cloud Services and Expert Services

The SAP Commerce Cloud, with guidance from SAP Customer Experience Expert Services, set the base for LIDS to build upon and continuously leverage the power of end-to-end innovation-driven digital transformation, as seamlessly as possible with an eye on the future.

The Future of Retail is Here

Join us at SAP Customer Experience LIVE and learn how to deliver the great experiences your customers love. Check out this guide that highlights the “can’t miss” retail sessions.

The Body Shop lanza una plataforma de comercio electrónico centrada en el móvil

The Body Shop ha lanzado una plataforma de comercio electrónico centrada en el móvil. Basada en SAP Hybris, integra contenido y comercio electrónico, y se ha diseñado para que sus clientes interactúen de forma más eficaz, independientemente del lugar en que se encuentren.

Robots e inteligencia artificial: ocho cosas que debe saber

La inteligencia artificial es un activo muy importante para mejorar la experiencia de cliente. Si es minorista, preste atención a las siguientes tendencias.

El machine learning en el comercio minorista es más que una moda

Un reciente estudio de McKinsey concluyó que en las operaciones de la cadena de suministro minorista de EE. UU. que incluyen analítica e información han obtenido un aumento del 19 % del margen operativo en los últimos cinco años.

¿Por qué se perdieron 4 600 billones de dólares en los carros de compra online abandonados en 2016?

¿Por qué es tan frecuente el abandono de los carros de compra y qué puede hacer para recuperar esas ventas potenciales?