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Strike back and sell directly with SAP Hybris Commerce

It's time to own your customer relationship and join the first-party marketplace. Thanks to digitalisation and the move to online sales, it’s become easier than ever for manufacturers to sell directly. But while this transition helps decrease channel conflict and increase value share, it also means manufacturers must work harder to satisfy B2B buyers, specifically through more sophisticated and personalised shopping experiences. In the following report, Forrester further explores the benefits and challenges involved in manufacturers building their own marketplaces and selling directly to customers.

Manufacturers Reap Benefits from Selling Direct

The benefits of selling directly

Forrester asked companies how valuable each of the following online capabilities would be for their business:


Converting visitors to buyers


Managing customer experience through full purchasing lifecycle


Communicating product information to drive purchase

Capturing customer information for tracking

Overview of SAP Hybris for Manufacturers

This quick video gives you a look at the full SAP Hybris suite and how it helps manufacturers transform themselves to deliver exceptional experiences, add new channels and evolve their business models.

See how our customers benefit from SAP Hybris.

Knowledge Capsule
Make sure the aftermarket isn't an afterthought

The aftermarket for manufactured goods is estimated to be four or five times larger than the original equipment business, yet many companies remain unprepared, and as a result stand to lose a large amount of potential profit. Learn more about the aftermarket opportunity with our knowledge capsule.

Customer Case Study
Krones: Creating a personalised, responsive shopping experience with SAP Hybris Commerce

Krones AG, a German one-stop shop for the beverage industry, improved their B2B commerce with a personalised mobile shopping experience and extensive online platform.


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