Digitalisation has created smarter customers who are rewriting traditional business models.
of customers look for financial products online.*
of the total time customers spend researching credit cards happens online – an average of 3.5 hours.*;
of the total time customers spend researching mortgages happens online – an average of 11.5 hours.*
*Source: Google Financial Service Team
As your customer's journey is changing, so should your bank. Just because they aren't walking through your front door doesn't mean you can't build relationships and add personalised value through a great customer experience. Our white paper details what retail banks must do in order to transfer the personalised value once so common in the branch into the digital era, so that they can avoid the commodity trap and stay relevant.