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Estudio de caso

Angus & Robertson Bookworld: Writing a New Chapter in Customer Experience with SAP Commerce for B2C

Angus & Robertson Bookworld is a leading Australian book retailer determined to expand its reach and connect with its shoppers. The company has a large customer base, and in addition to providing books, eBooks, and digital content, it also acts as a community hub for like-minded readers. This is why Angus & Robertson Bookworld teamed up with SAP Customer Experience to add greater depth to its online shopping experience. By implementing SAP Commerce for B2C and SAP Product Content Management, the enterprise empowered business users to easily retool and deploy functionality to an ever-increasing number of digital channels and consumer touchpoints.
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