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Analyst Commissioned Research

Forrester Paper: Digital Transformation Made Simple for B2B eCommerce in China

The China B2B eCommerce market is growing fast, with digital behavior of B2B buyers changing rapidly, bringing new challenges to B2B sellers to win, serve, and retain customers. At the same time, B2B eCommerce has reached a tipping point for enterprises — companies now need a comprehensive strategy for broad adoption and use.

B2B sellers in China must transform the customer experience across various channels by making investments in establishing the digital eCommerce foundation, in order to adapt to B2B clients’ manifested needs and stay abreast of market trends. But having comprehensive B2B eCommerce features is only the starting point. Chinese B2B sellers should also make innovations with the platform to differentiate the customer experience.

In June 2015, SAP Hybris commissioned a study from Forrester Consulting to explore how B2B buyer expectations are transforming the way suppliers sell and deliver products and services in China. Download the study and get the insights on how to set up a holistic digital strategy for your B2B commerce.

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