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Own the relationship with your fans and deliver the ultimate fan experience with SAP Customer Experience

The love of a sports fan is deep and loyal, and with SAP Customer Experience, you can make that relationship even stronger and mutually rewarding by engaging your fans on a personal level. Drive fan engagement 24/7, across all touchpoints, at every stage of their journey.

Get local fans to the stadium while taking a different approach to help global fans feel engaged across any distance. Drive targeted interactions before, during, and after each match. With SAP Customer Experience solutions for sports, you can collect data and build a 360-degree profile of your fan base, including their preferences, sentiments and past engagements with you all of which you can use to personalize your exchanges with them. Whether it’s selling them a ticket, helping to get food and drinks at a game, or sending them a celebratory message when their favorite player scores. SAP Customer Experience proactively anticipates their needs to deliver the ultimate fan experience.

Turn fans into customers

Less than 1% of large sports clubs’ social media fans actually purchase tickets, merchandise or other content from the organization. Which leads to the number one challenge in the business of sports: how do you turn a fan into a customer?

How can you elevate the fan experience to increase revenue? Offer VIP services? Promote the jersey of the game’s MVP? With SAP Customer Experience fan engagement technology, you can segment and analyze your fan base, and recommend special, personalized offers, like game tickets, merchandizing, loyalty memberships, subscriptions to exclusive training content, or event-day services. Drive deep personalization through SAP Customer Experience Marketing solutions, and make the sale with SAP Customer Experience Commerce.

Go Beyond Game Day with SAP Customer Experience

Being a fan isn’t something that starts and ends at the stadium. Fans revel in the hype and anticipation leading up to the match. They make game-day plans before the season starts, and gear up with team merch. They engage through fantasy leagues and follow specific teams’ and players’ stats. They’ll spend hours discussing plays that lead to wins or defeats once the final goal is scored, and immediately begin counting down to the next match.

Tap into fan loyalty and keep the conversation going even after an event or season has ended. Nurture the relationship with timely offers, access to exclusive team content, and off-season opportunities to engage. SAP Customer Experience Loyalty functionality lets you reward continued engagement, versus transactions, to turn fans into year-round advocates.

From Fan to Brand with SAP Hybris Solutions

A father and son's impromptu decision to attend a local soccer game, resulting in a positive and engaging experience with SAP Customer Experience. Follow this customer journey from fan to brand.

Machine Learing with SAP Customer Experience

With the use of SAP Customer Experience and its machine learning capabilities, you can increase sales and create special product recommendations in real-time. Deliver great experience through the best channel at the right time for your customers.

Mannheim Hockey Fans Score with SAP Hybris

Janina, devoted Fan of the Adler Mannheim Hockey team, explores SAP's Adler Mannheim Fan App. Information on games, players, and collecting points to receive discounts in the fan shop or buy a meet-and-greet with their favorite team – the app connects it all.