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Deliver great experiences
to fashion customers

Imagine being able to flaunt innovative, personalized omnichannel experiences for both B2B and B2C customers alike, all on a single platform, without all the hassle. SAP can help you customize the digital experience of both consumers and wholesale buying with personalized merchandising strategies that stand out from the crowd.

Our solutions support the complete spectrum of fashion business models and unique omnichannel relationships via a single platform for B2C, B2B and B2B2C transactions and fulfillments.

Industry Solution Brief

SAP helps you deliver stunning, upscale experiences across every channel and touchpoint.


SAP RFID technology creates a custom-tailored shopping experience.

Case Study

The Aldo Group steps into omnichannel shopping with SAP Customer Experience Solutions

Case Study

Maui Jim chose SAP Customer Experience Expert Services for their deep solution knowledge and the ability to drive a long-term digital strategy.

Craft runway-worthy customer experiences

From “buy, fulfill and return anywhere” to in-store personal shoppers armed with up-to-date inventory and customer data, SAP gives you the flexibility to adapt to what’s happening now – and innovate for the future. With SAP Customer Experience solutions, brand managers have access to data that enables them to target specific customers with tailor-made offers, designed to increase average-order sizes and grow customer loyalty.

Lead the way with omnichannel shopping

Buyers of every kind want simple, seamless, personalized experiences, anywhere and at any time. Shoppers who feel emotionally connected to a fashion brand are more likely to make a purchase, but digital technology is changing how the fashion industry relates to consumers.

SAP Customer Experience solutions empower your brand to deliver real-time, precise information about styles, sizes, product details and availability, across all customer channels from your online catalog right the way through to actual store visits.

53% of consumers will abandon an online purchase if they’re unable to find quick answers to their questions.

91% of marketers are focused on personalization to improve the customer experience.

86% of consumers say they are willing to pay more for a better customer experience.