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SAP Customer Experience: Omni-Channel Commerce Solutions for Media and Entertainment

SAP Customer Experience enables media and entertainment companies to monetize content in new ways. We help you build more meaningful relationships with customers in a changing industry. Give your customers what they want, on their own terms.

Broadcast, digital media and print publishers are changing the way they interact with customers. The nature of what you sell can create rich, ongoing relationships with customers and reach new audiences for your content. With SAP Customer Experience, you can seize new opportunities to monetize content to suit your customers.

The SAP Customer Experience omni-channel commerce solution helps you know your customers better, so you can provide them with more personalized experiences. We also support subscription-based models for continuous commerce, as well as dynamic bundling, offering customers a choice of how to pay.

Advanced personalization

Enhance customer engagement with personalized, omni-channel shopping. Target each customer with relevant content and promotions across every channel. Analyze user behavior and click-path data to test out pricing and bundles.

Subscription-based revenue

SAP Customer Experience facilitates subscription-based models with flexible entitlements for continuous commerce. Collect and analyze data and identify patterns to personalize the customer experience, and test new commerce strategies.

Dynamic bundling

SAP Customer Experience lets you bundle digital and physical goods in new ways. Offer flexible, tiered pricing and availability rules, and provide multiple purchase options within one seamless transaction.

Industry Solution Brief
Commerce Suite for Publishers

SAP Customer Experience works for the publishing industry. Get information on how hybris helps publishers monetize content with an ongoing digital relationship with readers.

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