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Get started with your SAP Marketing Cloud solution

Make the most of our powerful personalization, profiling and marketing analytics capabilities.

For further information about our quarterly release cycle, service availability or cloud support visit the recently updated SAP Hybris Wiki product page.*

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Learn about our SAP Marketing Cloud solution

Learning Journeys

These Learning Journeys are visual guides designed to help navigate our SAP Marketing Cloud training courses. Use them to understand the training curriculum and map out the best plan for you. A list of all available courses is available on the SAP Training shop.


Register for upcoming SAP Marketing Cloud webinars to keep up with the latest solution updates and get your questions answered live. Plus, you can always watch the recordings of past webinars whenever you want.*


Sign up for the SAP Marketing Cloud newsletter to get the latest release news, insights and updates delivered right to your inbox.

Community & Recommended Practices

SAP Marketing Cloud Community

Join the online community to connect with product experts and access key product details on SAP Marketing Cloud.

Regional Customer Communities

The SAP Customer Experience User Community is an independent, regional forum for customers use to build strong relationships and learn more about product strategy, case studies and implementations.

Recommended Practices

Explore recommendations based real-world experiences with your solution. Our experts cover topics from marketing business technology to deep dive technical integration and analytics topics, all designed to help you.

Product Details

Product Documentation

On the SAP Help Portal, you’ll find detailed product documentation for SAP Marketing Cloud releases, as well as information on jump-starting your solution, and guides for administration, extensibility and integration into other systems.

Solution Details

Dive deep into SAP Marketing features and functionality. Get a comprehensive view of all current features with each release of SAP Marketing Cloud.*


See what’s on the horizon for SAP Marketing Cloud. Here you’ll find detailed information on planned innovations, with features grouped by value and capabilities, and get insight into the future direction of the product.


Work with SAP Marketing experts at every stage of your project to increase quality, lower risk and implement with confidence. Make sure the solution is working best for your business’ marketing needs.

*Access is granted with SAP Cloud Identity. For more information on this go to SAP Cloud Identity.


Use the SAP Support Portal to browse the knowledge base, request license keys, report incidents, and much more.