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SAMSUNG: Global Roll-Out with SAP Hybris Commerce Cloud Solutions

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company and part of Samsung Group.
SAP Hybris Commerce Pre-Sales workshop

Samsung Electronics has 197 assembly plants and sales networks in 84 countries and employs around 307,000 people. The company has been found in 1969 and still headquartered in Suwon. Lee Kun-hee is the Chairman of Samsung Electronics and Kwon Oh-hyun is the CEO. The company is listed at the KOSPI of the Korea Stock Exchange. Samsung is the global market leader in televisions, mobile phones, smartphones, refrigerators, memory products (DRAM, NAND, SSD) and wearable devices.


Company: SAMSUNG Electronics

HQ: Suwon, South Korea

Industry: Electronics Company

Produkt and services: smartphones, electronic components as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices

Employees: 307.000


Business Objectives
  • Increase conversion rate
  • Use real-time data
  • Deliver the right product mix to the right audience at the right time
  • Accelerate global sales with SAP Hybris Merchandising
  • Modernise IT infrastructure
  • Obtain more agility powered by SAP Hybris Cloud


Why SAP Hybris Commerce Cloud solutions
  • Modernise IT infrastructure
  • Obtain more agility powered by SAP Hybris Cloud


Overview of SAP Hybris Commerce Cloud solutions
  • SAP Hybris Commerce Cloud
  • SAP Hybris Order Management
  • SAP Hybris Telco Accelerator
  • SAP Hybris Data Hub
  • SAP Hybris Commerce Infrastructure Services
  • SAP hybris Marketing Conversion Management
  • SAP Hybris Merchandising


Expected Benefits
  • Reduce maintenance and operation cost approximately up-to 50%
  • More focus on online business expansion in the future with the saved budget