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Retail Execution

Create the perfect in-store experience with SAP Sales Cloud

Sell the right product in the right place, at the right time and for the right price. And while you’re there make sure the in-store experience is the best it can be. That’s the sort of flexibility and strength offered by the retail execution capabilities in SAP Sales Cloud.

Sales teams and merchandisers who sell consumer products into retail stores will appreciate this advanced mobile cloud CRM solution which keeps them updated and informed while they’re on the road – or in the store. It helps them plan their trip, see what needs doing when they’re there – and then plan their follow-up visit.

Plus, insight into promotions and campaign results makes it easy to track ROI and understand what works. Start developing your perfect store strategy today and engage with your consumers like never before.

Keep an eye on your tasks and visits – wherever you are.
All in one place, backed up by indispensable analytics and statistics, with the clean and clear design of the dashboard.
Product Video: Transform Retail Execution to create the perfect store

See how SAP Sales Cloud’s easy-to-use mobile interface makes it simple to plan retail visits, spot problems in the store and quickly create reports or service tickets.

SAP Sales Cloud: the advantages

Instant access to information about stores, promotions and purchases mean field reps will always be up-to-date with what’s going on when they make retail visits.

Continually improve campaigns and promotions with critical in-store insights, so sales and marketing managers can make the right decisions.

Improve merchandizing effectiveness with the execution of in-store activities, such as store checks, competitor audits, and planogram checks using image intelligence powered by artificial intelligence.

Use insights from store visits in real time to make fast decision on product placement, pricing, packaging, and promotion to stay ahead of the competition.

Find out more about SAP Sales Cloud

Free Trial
SAP Sales Cloud

Try a version of SAP Sales Cloud for 30 days for free. SAP Sales Cloud, starter edition, features many of the same capabilities as our enterprise cloud sales solution – it’s the perfect way to discover what Sales Cloud can do for you.

Customer video
Royal Cup Coffee and Tea Delivers Exceptional Buying Experiences

Royal Cup Coffee and Tea needed a sales solution to match its ambition. With SAP Sales Cloud, Royal Cup reckons revenue will grow by up to 40 per cent in the next decade.


Solution Overview
Transform Retail Execution with SAP Sales Cloud

In a consumer-driven world, consistent retail execution is the first step in creating the “perfect store”. This means getting the right product in the right place – at the right time and at the right price. It means perfect execution at the shelf, and perfect engagement with the consumer.