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How Customers Are Changing and How Marketers Should Respond

In the Loyalty360 Executive Perspective report, marketing executives of leading brands reveal how they handle emerging customer trends.

Segmentation and Campaign Management

Experience real-time marketing that finds the right customers

Make your campaigns more effective with a solution that finds the right target audience and gets a personal message to them, through the channels they use. With SAP Marketing Cloud, you can give your customers individual experiences at exactly the right time, while giving you invaluable customer insights.

With powerful tools that enable you to analyze and use data as it’s created, you can react instantly to customer behaviors as they happen. And that data feeds your customer scoring and key performance indicators, helping you make your next campaign as effective as the last one – if not better.

This is marketing for today’s digital world – individualized, targeted experiences that keep customers engaged.

SAP Marketing Cloud: Segmentation and Campaign Execution

See how to use SAP Marketing Cloud to identify the right audience for your campaign and reach them at the perfect moment.

SAP and Facebook extend your reach

Experience the deep, real-time customer insights SAP Marketing Cloud provides with a 30-day free trial of SAP Marketing Cloud – sample data included.

Segmentation and Campaign Management: key features

Use rich, dynamic customer profiles to adapt and deliver individualized treatments in real time.

Do more with less: make your campaigns more effective and avoid spending money on campaigns you don’t need.

Get your campaigns ready faster without involving IT using easy-to-use visual exploration tools that transform the look and feel of your marketing.

Engage with your audience using the channels they prefer, from email to social media, for meaningful conversations they’ll remember.

Case Study: Palladium Group: Creating Long-Term Value

Palladium Hotel Group increases 22% Email open rate, 55% faster campaign creation, and more customer engagement.

Campaign Workflow

Easily set up multiwave, multi-channel and trigger-based marketing campaigns.

Customer Journey Details

See your customers’ journeys, from first contact to purchase and all the stages in between.

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