Marketing Planning and Performance
Today's market and customers are complex and dynamic; anything can change on a dime. Your marketing organization has to be agile enough to adapt your marketing processes to stay on top of these changes and increase your responsiveness to meet the evolving demands of your customers.
You need to gain a real-time view of marketing performance, budgets and returns, and the intelligence to proactively adjust strategies and tactics to optmize your marketing. SAP Marketing Cloud provides greater flexiblity and speed to your marketing so you are able to do more with less.
See how SAP Marketing Cloud gives you the overview you need to make strategic decisions about budgets, spending and where to focus your efforts.
Find out how SAP and Facebook can maximize your budget.
Marketing Planning and Performance: key features
Track budget, spend and how well your campaigns are doing – so you can make adjustments during the campaign to increase its effectiveness and meet targets.
Gain transparency for all needed stakeholders with a single marketing calendar to view all marketing activities.
With an integration with SAP Jam, leverage the internal community site to share insights and learn from one another.
Quickly and easily ideate around new marketing concepts with both internal and external teams including agencies.
With a clear picture and an understanding of what team members are working on, you can increase efficiencies and effectiveness.
An enterprise collaboration platform that unites data, people, and processes, to solve problems quickly and drive business results.
Increase the efficiency of your marketing activities with real-time, contextual marketing across all channels plus a collaboration solution bringing together data, people, and processes.
Learn what key questions you need to answer and the steps you need to take to develop a marketing technology strategy to meet the needs of your business now and in the future.