SAP Hybris Marketing Data Management
It’s already a challenge to convert large volumes of structured and unstructured data to make real-time insight-drive marketing decisions. First ensure the reliability and completeness of your data.
Hybris Marketing Data Management allows to dynamically capture and enrich customer profiles across all sources into a single master view, leverage implicit customer signals to gain insights into customer’s real-time intents – so you can drive engagement in a contextualized way, and seize marketing and sales opportunities fast.
- Build up consolidated profiles. Merge explicit and implicit behavioral data from multiple channels to establish the most complete perspective of your customers and prospects.
- Anticipate customer behaviors. Discover hidden trends, understanding customer interests, sentiments, and motivations, and gaining insights at the individual customer level.
- Accurately define micro-segments and target audiences. Leverage powerful discovery and visualization tools that blend implicit and explicit customer information “on-the-fly”.
- Access deep insights. Hybris Marketing Data Management leverages the platform services of the open SAP HANA platform, including predictive and data mining, text analysis, event stream processing and data integration.