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SAP Hybris Marketing Attribution Software

Change your digital measurement and optimization game

When your marketing efforts span multiple channels and touchpoints, it can be tricky to know which elements are really helping you reach your audience and converting them into customers. SAP Hybris Customer Attribution is a multi-touch attribution tool that makes it easier to assess your marketing performance.

Our patented machine learning technology measures marketing activities and their impact on customers across all channels in real-time, so you can see what’s working, what’s not, and how best to optimize.

Marketing attribution lets you identify which various marketing touches influence or impact a customer’s decision to purchase. SAP Hybris Customer Attribution utilizes a collaborative game theory approach to analysis, for more accurate insights that can improve ROI.


Optimize resources across your marketing portfolio to plan for future scenarios using predictive analytics.

Daily Trends

Pinpoint changes in performance as they occur with daily measurement across channels.

Key features of our performance attribution software

Consolidates data from multiple sources and channels onto a single, unified platform.

Support agile decision making about advertising and media choices to optimize marketing spend.

Drive optimal allocation of budgets in real time with automated data feeds to all execution platforms.

Enrich and validate marketing data for a more accurate and in-depth view of customers.

Provides real-time, multivariate analysis of the value delivered by marketing touchpoints.

Runs simulations of the impact of planned changes to marketing tactics.

Optimizes marketing performance by prioritizing activities and customer segments that contribute most with machine learning.

Assist sales growth without increasing budgets by focusing on the touchpoints that deliver the greatest return on investment. Driving Customer Activation Using the SAP Hybris Customer Attribution Solution

When wanted to increase its customer base while optimizing media spend, it turned to SAP.

Campaign Extensibility - SAP Marketing Cloud - Features and Configurations

Learn how to enrich your campaigns.

Change Your Digital Measurement and Optimization Game

SAP® Hybris® Customer Attribution solution, you can gain insight into the performance of every marketing touch point and immediately react to make the most of market opportunities.

Free Trial
SAP Marketing Cloud Free Trial

Try SAP Hybris Marketing Cloud for free for 30 days and discover how it can transform your campaigns.