Lead Management and Nurture
Bring sales and marketing together and have them work towards a common goal: more customers and more revenue. With marketing lead management from SAP Marketing Cloud, your sales people benefit from marketing’s knowledge and expertise thanks to tools that generate leads, nurture them, and seamlessly transfer them to sales. Accompanied by the kind of customer insights that can make the difference between a deal won and a deal lost, this is collaboration for the digital age.
Marketing Lead Management: key features
Improve alignment between marketing and sales teams by increasing the visibility of leads, campaigns, and results.
Engage with customers on multiple levels including both account and contact levels.
Gain a holistic and 360-degree of your contacts for better engagement.
Predictive lead scoring helps identify those leads you need to nuture and then pass onto Sales as high-quality leads.
Clear, easy-to-read dashboards make managing your leads quick and simple.
Integrates natively with SAP Sales Cloud for seamless business information flow and integration with no need to modify IT business rules and integration logic.
Marketing Lead Management: related content
SAP Marketing Cloud empowers B2B marketers to successfully generate demand, increase lead conversions, and ultimately drive more sales.
Try a version of SAP Sales Cloud for 30 days for free. SAP Sales Cloud, starter edition, features many of the same capabilities as our enterprise cloud sales solution – it’s the perfect way to discover what Sales Cloud can do for you.
Check out the research the CMO Council conducted on how sales and marketing professionals view and define customer experience. The results may surprise you.