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SAP: Recognized as a leader by Gartner for Multichannel Marketing Hubs

SAP has been positioned as a leader in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report.

Lead Management and Nurture

Drive demand and improve sales effectiveness

Bring sales and marketing together and have them work towards a common goal: more customers and more revenue. With marketing lead management from SAP Marketing Cloud, your sales people benefit from marketing’s knowledge and expertise thanks to tools that generate leads, nurture them, and seamlessly transfer them to sales. Accompanied by the kind of customer insights that can make the difference between a deal won and a deal lost, this is collaboration for the digital age.

SAP Marketing Cloud: Marketing Lead Management

Find out how SAP Marketing Cloud can help you align your sales and marketing channels.

Marketing Lead Management: key features

Develop leads from the moment customers start their journey with you, getting the right messages to them at the right time.
Back up high-quality leads with in-depth customer intelligence and context to give your sales people a flying start.
Comprehensive overview of KPIs and benchmarks means you can keep an eye on how your lead management is doing, and make it easy for everyone else to understand that information.
Designed to complement SAP Hybris Cloud for Customer to work out-of-the-box and can be easily integrated with third party solutions.

Improve alignment between marketing and sales teams by increasing the visibility of leads, campaigns, and results.

Engage with customers on multiple levels including both account and contact levels.

Gain a holistic and 360-degree of your contacts for better engagement.

Predictive lead scoring helps identify those leads you need to nuture and then pass onto Sales as high-quality leads.

MEGA eG: Conquering the B2B Craft Sector with SAP Customer Experience Solutions Based on SAP HANA®

MEGA eG is a German assorted goods wholesale business for craftspeople, like painters, floor layers and plasterers. Today, MEGA eG serves 45,000 customers, provides 75,000 products and processes 1.7 million orders annually. With SAP Commerce and SAP Marketing powered by SAP HANA, MEGA eG is able to deliver a new online shop including the Customer Self-Service Portal (MyMEGA). With the new B2B commerce site, MEGA eG can now meet the customer expectations anytime and anywhere.

Lead Management

Clear, easy-to-read dashboards make managing your leads quick and simple.

SAP Sales Cloud

Integrates natively with SAP Sales Cloud for seamless business information flow and integration with no need to modify IT business rules and integration logic.

Marketing Lead Management: related content

Web page
SAP Marketing Cloud for B2B Marketers

SAP Marketing Cloud empowers B2B marketers to successfully generate demand, increase lead conversions, and ultimately drive more sales.

Free Trial
SAP Sales Cloud

Try a version of SAP Sales Cloud for 30 days for free. SAP Sales Cloud, starter edition, features many of the same capabilities as our enterprise cloud sales solution – it’s the perfect way to discover what Sales Cloud can do for you.

Research Paper
CMO Council: Customer Experience Dynamics

Check out the research the CMO Council conducted on how sales and marketing professionals view and define customer experience. The results may surprise you.