Dynamic Consumer and Customer Profiling
Convert valuable big data into a meaningful view of what your customers and unknown contacts are up to. Then use that knowledge to personalize the experiences for each of them, and engage them on a level that builds a long-lasting relationship.
With marketers using an average of at least 20 different systems and tools to gather huge amounts of data, you need a solution that can look at it all to create a single view of the customer. SAP Hybris Marketing Cloud gives you that view – and an understanding of the customer that goes beyond the everyday.
Gain a quick and comprehensive snapshot of your contacts and accounts from interaction history, interest, lead scoring, etc.
See your customers’ journeys from first contact, to purchase, and all the stages in between.
Learn how HSE24 is using in-memory computing and predictive analytics tools, to offer a personalized experience in real-time and reduce product return rates.
See how our Consumer and Customer Profiling tool, which is the bedrock of the SAP Hybris Marketing Cloud, gives you deeper insights into your customer.
Customer Profiling: key features
Build complete, 360-degree customer profiles with first-party transactional and behavioral data from multiple channels – so you never miss an opportunity.
Tap into hidden trends in customer behavior with propensity models and advanced analytics that predict what they’re going to do next.
Powerful discovery and visualization tools give deeper insights into behavior and patterns, helping you to better understand your customers’ journeys.
Gain your customers' trust and rest easy by meeting the necessary requirements for obtaining verifiable consent from your customers when collecting and using their personal data.
SAP Hybris Marketing Cloud: related content
Free Trial: SAP Hybris Marketing Cloud
Gain customer insights with SAP Hybris Marketing Cloud