Dynamic Consumer and Customer Profiling
Consolidate first-party customer data across not only marketing, but also from sales, service, commerce, as well as back office financials, accounts, and also the external data sources to build an enriched dynamic customer profile. Practice robust data privacy and consent to build customer trust.
With marketers using an average of at least 20 different systems and tools to gather huge amounts of data, you need a solution that can look at it all to create a single view of the customer. SAP Marketing Cloud gives you that view – and an understanding of the customer that goes beyond the everyday.
Learn how HSE24 is using in-memory computing and predictive analytics tools, to offer a personalized experience in real-time and reduce product return rates.
See how our Consumer and Customer Profiling tool, which is the bedrock of the SAP Marketing Cloud, gives you deeper insights into your customers.
Customer Profiling: key features
Build complete, 360-degree customer profiles with first-party transactional and behavioral data from multiple channels – so you never miss an opportunity.
Tap into hidden trends in customer behavior with propensity models and advanced analytics that predict what they’re going to do next.
Powerful discovery and visualization tools give deeper insights into behavior and patterns, helping you to better understand your customers’ journeys.
Gain your customers' trust and rest easy by meeting the necessary requirements for obtaining verifiable consent from your customers when collecting and using their personal data.
Gain a quick and comprehensive snapshot of your contacts and accounts from interaction history, interest, lead scoring, etc.
See your customers’ journeys from first contact, to purchase, and all the stages in between.
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