SAP Marketing Cloud connects your marketing and commerce systems together,ensureing seamless and consistent customer experiences throughout the buying journey. Share access to the dynamic customer profile to define micro-segments and deliver consistent offers and product recommendations that are relevant to each individual shopper. SAP Marketing Cloud delivers a relevant commerce experience that works smarter for your business.
When marketing and commerce work together, you get increased sales, greater shopper satisfaction, and stronger brand loyalty. This video shows you how SAP Marketing Cloud helps you deliver relevant, always-on commerce experiences.
Look around you. Marketing is everywhere. How can your message stand out in a crowd? The answer is context and personalization, but it is more than just knowing your customer’s name. Marketing is hitting the sweet spot where the right offer is presented at the right time to trigger a purchase.
Commerce Marketing: key features
Develop a dynamic customer profile with a single view of 1st-party data from the enterprise.
Link customer, transaction, social, clickstream, and point-of-sale data to build a complete customer profile.
Deliver individualized experiences with intelligent recommendations with our predictive and machine learning to analyze customer interactions to select the best products and offers.
Integrated: SAP Marketing Cloud is built to work with SAP Commerce Cloud and SAP Loyalty. Plus with our robust APIs, it can work effortlessly with other systems throughout your organization.
Build and nurture customer loyalty with a seamless experience throughout the entire buying journey.
Understand marketing ROI with multi-touch attribution and marketing performance management.
Modernize marketing planning processes with increased transparency.
Leverage high volume segmentation and predictive capabilities to find the right audience for your campaign.
Translate customer interest into conversion through real-time individualized recommendations.
Together, the combined leading commerce and marketing capabilities empower your business with new, real-time insights and apply them to “wow” your customers with exceptional, contextual experiences.
The need to integrate point solutions (e-commerce, marketing, sales and service) into a B2B omni-channel strategy are more clear than ever. The B2B companies that are able to capitalize most effectively on growing digital markets stand to gain access to broader streams of revenue, as well as an increasingly useful set of data-driven profiles of their customers.
This report, based on the findings from an online audit of more than 170 senior marketing and commerce leaders from around the world in the first half of 2016, examines how disconnects and deficiencies are impacting experience and how analytics and customer insights can create more relevant, personalized, and gratifying experiences.