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Commerce Marketing

Make your omnichannel commerce strategy more effective with the insights gained from marketing.

SAP Hybris Marketing Cloud connects your marketing and commerce systems with each other, fueling the commerce experience with powerful marketing. By using accurate profiles and an in-depth understanding of your customers, SAP Hybris Marketing Cloud delivers a relevant commerce experience that works harder for your business.

Segmentation

Leverage high volume segmentation and predictive capabilities to find the right audience for your campaign.

Product Recommendations

Translate customer interest into conversion through real-time individualized recommendations.

Commerce Marketing: key features

Develop a dynamic customer profile with a single view of 1st-party data from the enterprise.

Link customer, transaction, social, clickstream, and point-of-sale data to build a complete customer profile.

If a customer abandons their shopping cart, use targeted campaigns to get them back – and get them to the checkout.

Deliver individualized experiences with intelligent recommendations with our predictive and machine learning to analyze customer interactions to select the best products and offers.

Integrated: SAP Marketing Cloud is built to work with SAP Commerce Cloud and SAP Loyalty. Plus with our robust APIs, it can work effortlessly with other systems throughout your organization.

Build and nurture customer loyalty with a seamless experience throughout the entire buying journey.

Understand marketing ROI with multi-touch attribution and marketing performance management.

Modernize marketing planning processes with increased transparency.

FREE TRIAL: SAP Marketing Cloud

Experience the deep, real-time customer insights SAP Marketing Cloud provides with a 30-day free trial of SAP Marketing Cloud – sample data included.

It works. Here's proof.

Case Study: CheapCaribbean.com uses the power of SAP Hybris Convert to get customers back

With 13 years in the business and 1.5 million customers, CheapCaribbean.com is a major player in the discounted luxury holiday business, selling packages at high-end luxury resorts in Mexico and the Caribbean. But that doesn’t stop customers from leaving the site to shop around, and CheapCaribbean wanted to make sure those wanderers returned. SAP Hybris Convert gave it the power to reach customers through intelligent email campaigns, resulting in an immediate eight percent increase in sales. As marketing manager Tom Patterson says, “SAP Hybris Convert paid for itself after the first week.”

Case Study: Patrizia Pepe gets personal with online shoppers
Patrizia Pepe, like many retailers, experienced a high cart abandonment rate online and sought a solution that would help them increase revenue and boost conversion rates. After implementing SAP Hybris Convert, Patrizia Pepe achieved a 47.1% increase in revenue.

SAP Hybris Marketing Cloud: commerce marketing related content

Solution Brief
A perfect match: SAP Hybris Marketing Cloud and SAP Hybris Commerce
Together, the combined leading commerce and marketing capabilities empower your business with new, real-time insights and apply them to “wow” the customer with exceptional, contextual experiences.
Research paper
Defining Omni-channel Excellence in B2B

The need to integrate point solutions (e-commerce, marketing, sales and service) into a B2B omni-channel strategy are more clear than ever. The B2B companies that are able to capitalize most effectively on growing digital markets stand to gain access to broader streams of revenue, as well as an increasingly useful set of data-driven profiles of their customers.

Research Paper
CMO Council paper: Content, commerce and customer
This report, based on the findings from an online audit of more than 170 senior marketing and commerce leaders from around the world in the first half of 2016, examines how disconnects and deficiencies are impacting experience and how analytics and customer insights can create more relevant, personalized and gratifying experiences.