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Commerce Marketing

Make your omnichannel commerce strategy more effective with the insights gained from marketing.

SAP Hybris Marketing Cloud connects your marketing and commerce systems with each other, fueling the commerce experience with powerful marketing. By using accurate profiles and an in-depth understanding of your customers, SAP Hybris Marketing Cloud delivers a relevant commerce experience that works harder for your business.

See what your customers are looking at and use this information to tell them about products you'll know they're interested in.
Translate customer interest into conversion through real-time personalized recommendations.

Commerce Marketing: key features

Links customer, transaction, social, clickstream and point-of-sale data to build a full customer profile.
If a customer abandons their shopping cart, use targeted campaigns to get them back – and get them to the checkout.
Deliver intelligent recommendations with our self-learning solution that reads customer interactions to select the best products and offers.
Works with your software: our solutions are built to work with SAP Hybris Commerce but work just as well with other commerce systems.

FREE TRIAL: SAP Marketing Cloud

Experience the deep, real-time customer insights SAP Marketing Cloud provides with a 30-day free trial of SAP Marketing Cloud – sample data included.

It works. Here's proof.

Case Study: uses the power of SAP Hybris Convert to get customers back

With 13 years in the business and 1.5 million customers, is a major player in the discounted luxury holiday business, selling packages at high-end luxury resorts in Mexico and the Caribbean. But that doesn’t stop customers from leaving the site to shop around, and CheapCaribbean wanted to make sure those wanderers returned. SAP Hybris Convert gave it the power to reach customers through intelligent email campaigns, resulting in an immediate eight percent increase in sales. As marketing manager Tom Patterson says, “SAP Hybris Convert paid for itself after the first week.”

Case Study: Patrizia Pepe gets personal with online shoppers
Patrizia Pepe, like many retailers, experienced a high cart abandonment rate online and sought a solution that would help them increase revenue and boost conversion rates. After implementing SAP Hybris Convert, Patrizia Pepe achieved a 47.1% increase in revenue.

SAP Hybris Marketing Cloud: commerce marketing related content

Solution Brief
A perfect match: SAP Hybris Marketing Cloud and SAP Hybris Commerce
Together, the combined leading commerce and marketing capabilities empower your business with new, real-time insights and apply them to “wow” the customer with exceptional, contextual experiences.
Personalized Commerce Experiences
Look around you: marketing is everywhere, how can your message stand out in a crowd? Context & Personalization - but it is more than just knowing your customer’s name. Marketing is hitting the sweet spot where the right offer is presented at the right time to trigger a purchase.
Research Paper
CMO Council paper: Content, commerce and customer
This report, based on the findings from an online audit of more than 170 senior marketing and commerce leaders from around the world in the first half of 2016, examines how disconnects and deficiencies are impacting experience and how analytics and customer insights can create more relevant, personalized and gratifying experiences.