SAP Hybris Marketing Cloud connects your marketing and commerce systems with each other, fueling the commerce experience with powerful marketing. By using accurate profiles and an in-depth understanding of your customers, SAP Hybris Marketing Cloud delivers a relevant commerce experience that works harder for your business.
Leverage high volume segmentation and predictive capabilities to find the right audience for your campaign.
Translate customer interest into conversion through real-time individualized recommendations.
Commerce Marketing: key features
Develop a dynamic customer profile with a single view of 1st-party data from the enterprise.
Link customer, transaction, social, clickstream, and point-of-sale data to build a complete customer profile.
Deliver individualized experiences with intelligent recommendations with our predictive and machine learning to analyze customer interactions to select the best products and offers.
Integrated: SAP Marketing Cloud is built to work with SAP Commerce Cloud and SAP Loyalty. Plus with our robust APIs, it can work effortlessly with other systems throughout your organization.
Build and nurture customer loyalty with a seamless experience throughout the entire buying journey.
Understand marketing ROI with multi-touch attribution and marketing performance management.
Modernize marketing planning processes with increased transparency.
It works. Here's proof.
With 13 years in the business and 1.5 million customers, CheapCaribbean.com is a major player in the discounted luxury holiday business, selling packages at high-end luxury resorts in Mexico and the Caribbean. But that doesn’t stop customers from leaving the site to shop around, and CheapCaribbean wanted to make sure those wanderers returned. SAP Hybris Convert gave it the power to reach customers through intelligent email campaigns, resulting in an immediate eight percent increase in sales. As marketing manager Tom Patterson says, “SAP Hybris Convert paid for itself after the first week.”
SAP Hybris Marketing Cloud: commerce marketing related content
The need to integrate point solutions (e-commerce, marketing, sales and service) into a B2B omni-channel strategy are more clear than ever. The B2B companies that are able to capitalize most effectively on growing digital markets stand to gain access to broader streams of revenue, as well as an increasingly useful set of data-driven profiles of their customers.