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SAP Marketing Cloud for B2B Marketing

SAP Marketing Cloud, the world's first intelligent enterprise marketing solution, empowers B2B marketers to better collaborate between internal teams and successfully generate demand, increase lead conversions, and ultimately drive more sales.

And by using machine learning algorithms to uncover key issues that customers are up against – we can help you identify and target the right contacts and accounts, across all touch points, with timely and personalized customer engagements.

Customer Experience Dynamics: Defining the Requiremet for a Strong CX Ecosystem

"Customer experience" can mean something different things to different people, especially when you compare a sales person to a marketer. This report explores how sales and marketing view CX and where their similarities and differences lie.

SAP Marketing Cloud Lead Management

SAP Marketing Cloud can help you align your sales and marketing channels – find out more by watching this video.


FREE TRIAL: SAP Marketing Cloud

Experience the deep, real-time customer insights SAP Marketing Cloud provides with a 30-day free trial of SAP Marketing Cloud – sample data included.


Our Marketing Scenarios

Dynamic Customer Profile

Develop a consolidated view of customer data pulled from both online sources, such as browsing and social media data, and offline sources, like in-store purchase data, customer service calls, and even back-office accounts and inventory information. Gain a holistic view of your customers to better understand and anticipate their interests and intent.

Segments, Campaigns and Journeys

Identify and build accurate target audiences and segments. Orchestrate cross-channel campaigns driven by machine learning to deliver personalized experiences at scale.

Commerce Marketing

Deliver seamless customer experiences from browsing to buying by leveraging previous interactions to understand customers’ needs to drive personalized shopping experiences.

Marketing Analytics

Understand the performance of all your marketing activities with centralized performance management. Enable your teams to make data-driven decisions with self-service visualization, analytics, and dashboards.

Marketing Planning and Performance

Be clear about your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.

Loyalty Marketing

Turn customers into loyal brand advocates by rewarding them when they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Lead Management and Nurture

Get your sales and marketing teams working together to drive demand and improve sales effectiveness. Nurture and generate leads, then hand them over to sales along with the insights needed to successfully close the deal.


Discover which marketing activities are making an impact on your customers and are driving them to purchase, renew, or otherwise engage so you can best optimize your strategy.

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