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SAP Marketing Cloud:
Architecture and Technology

Combining the power of SAP HANA, the user experience of SAP Fiori and the flexibility of the SAP HANA Cloud, our marketing platform provides the perfect basis for your marketing needs.

Driven by the power of in-memory computing, it efficiently deals with big data, connecting all of your marketing channels. And because it’s flexible and quick to use, you can rapidly change your marketing strategy to keep up with the ever-changing needs of your customers.

How our marketing platform works for you:

The power of SAP HANA in-memory computing creates an open, data-driven solution


It’s quick to set up, with a fast cloud-based delivery

Full self-service configurability and built-in extensibility tooling makes it flexible and adaptable to your needs

Open services and seamless integration with other SAP solutions makes it simple to leverage existing technology investments

Six reasons why our platform’s architecture is so effective

It’s fast and reliable

Because it’s built on the advanced in-memory platform that is SAP HANA, our Marketing Cloud provides instant insight into your big marketing data. Rely on SAP Hybris Marketing Cloud when you need to support millions of contacts with billions of interactions – quickly and reliably, time after time.

It’s quick to set up and easy to use

It’s easy to work with our Marketing Cloud, thanks to role-based SAP Fiori 2.0 user experience, user assistance, comprehensive APIs and business documentation. Out-of-the-box email and SMS delivery via SAP Mobile Services mean less effort when it comes to setting up, too.

It’s adaptable to your needs

The platform is easy to fine tune so when you need to use new marketing processes and practices, it’s a simple job.

It’s easy to extend

Our built-in web-based extensibility tools give you the advanced functionality you need. If you want to build your own extension applications, take advantage of the SAP HANA Cloud Platform.

It’s open

Standards-based web services are available for you to integrate with the data sources or outbound channels of your choice. SAP HANA Cloud Platform, integration services makes integration even simpler with pre-delivered content for SAP landscapes.

It’s however you need it

As well as the public cloud service, our solution is also available on-premise or as private cloud offering.

SAP Marketing Cloud: related content

Free Trial
SAP Marketing Cloud Free Trial

Try SAP Marketing Cloud for free for 30 days and discover how it can transform your campaigns

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