Unleash the power of insights to all your team members. Enable access to self-service analysis and discovery tools to better understand performance of marketing activities and gain insights into what works, what doesn't, and why. SAP Marketing Cloud's analytics capabilities are simple to use and its intuitive user interface allows marketers to easily perform analysis and gain the needed insights to make intelligent decisions.
The analytics tools you get with SAP Marketing Cloud gives you real-time insights into your marketing performance so your decisions are informed and agile.
Today, data is everywhere -- but isn't it time we did more than just put it into spreadsheets? That’s why we created SAP Analytics Cloud.
Marketing Analytics: key features
Embedded machine learning capabilities for deeper customer insights, personalization, and optimization?
SAP Analytics Cloud features
Predictive analytics and predelivered models
Easily filter, analyze, and process data from external data sources such as social networks.
A comprehensive dashboard is designed to give executives a top-level overview of your marketing performance, using the KPIs and metrics that matter to your business.
Become a best-run organization by improving and simplifying analytics to support sound decision-making – from the boardroom to the shop floor.
Thrush Aircraft is the world leader in providing aircraft for agricultural spray operations and depended upon for fire control, dispersing fire retardant chemicals and water to save lives. With SAP Marketing Cloud, Thrush Aircraft can automatically track and log communications for further follow-up, allowing Thrush Aircraft to maintain full visibility of data for the lifetime of the customer.
Try SAP Marketing Cloud for free for 30 days and discover how it can transform your campaigns