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IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

SAP was recognized as a major player in the IDC MarketScape on AI. Check out the report to learn more about machine learning and artifical intelligence from SAP.

Marketing Analytics

Empower marketers with the insights needed to make intelligent decisions

Unleash the power of insights to all your team members. Enable access to self-service analysis and discovery tools to better understand performance of marketing activities and gain insights into what works, what doesn't, and why. SAP Marketing Cloud's analytics capabilities are simple to use and its intuitive user interface allows marketers to easily perform analysis and gain the needed insights to make intelligent decisions.

SAP Marketing Cloud: Marketing Analytics

The analytics tools you get with SAP Marketing Cloud gives you real-time insights into your marketing performance so your decisions are informed and agile.

SAP Analytics Cloud: Unify Business Insights, Once and For All

Today, data is everywhere -- but isn't it time we did more than just put it into spreadsheets? That’s why we created SAP Analytics Cloud.

Marketing Analytics: key features

Analytical apps for marketing experts, including Lead Dashboard, Customer Journey Insight, Marketing Calendar and more.
Specialized CMO dashboard for executive-level overviews and reporting.
Reports and analytics that track both the success and the spend of your marketing campaigns on a daily and long-term basis.

Embedded machine learning capabilities for deeper customer insights, personalization, and optimization?

SAP Analytics Cloud features

Predictive analytics and predelivered models

Cirque du Soleil: Marketing Insight with SAP

Cirque du Soleil uses SAP to provide executive inisghts across its business to make more informed decisions.

Sentiment Engagement

Easily filter, analyze, and process data from external data sources such as social networks.

Executive Dashboard

A comprehensive dashboard is designed to give executives a top-level overview of your marketing performance, using the KPIs and metrics that matter to your business.

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SAP Analytics Cloud

Become a best-run organization by improving and simplifying analytics to support sound decision-making – from the boardroom to the shop floor.

Case Study
Thrush Aircraft: Transforms Customer Engagement with Integrated, End-To-End SAP C/4HANA Cloud Solutions

Thrush Aircraft is the world leader in providing aircraft for agricultural spray operations and depended upon for fire control, dispersing fire retardant chemicals and water to save lives. With SAP Marketing Cloud, Thrush Aircraft can automatically track and log communications for further follow-up, allowing Thrush Aircraft to maintain full visibility of data for the lifetime of the customer.

Free Trial
SAP Marketing Cloud Free Trial

Try SAP Marketing Cloud for free for 30 days and discover how it can transform your campaigns