Skip to contentSkip to navigation menu

Marketing Analytics

Give your marketing activities the support and insights they deserve

Great marketing isn’t about how much you do, it’s about making what you do more effective. And to figure out if what you’re doing is having the right effect, you need analytics. SAP Hybris Marketing Cloud’s analytics capabilities tell you what’s working and what needs working on, with tools and reports that make it simple to make sense of your campaigns.

With its easy-to-use dashboards, report creation without the need for IT involvement, our marketing analytics tools are all you need to make your marketing work harder for you.

Sentiment Engagement

Easily filter, analyze, and process data from external data sources such as social networks.

Executive Dashboard

A comprehensive dashboard is designed to give executives a top-level overview of your marketing performance, using the KPIs and metrics that matter to your business.

Marketing Analytics: key features

Analytical apps for marketing experts, including Lead Dashboard, Customer Journey Insight, Marketing Calendar and more.
Specialized CMO dashboard for executive-level overviews and reporting.
Reports and analytics that track both the success and the spend of your marketing campaigns on a daily and long-term basis.

Embedded machine learning capabilities for deeper customer insights, personalization, and optimization?

SAP Analytics Cloud features

Predictive analytics and predelivered models

SAP Hybris Marketing Cloud: analytics related content

Web page
SAP Analytics Cloud

Become a best-run organization by improving and simplifying analytics to support sound decision-making – from the boardroom to the shop floor.

Case Study
Thrush Aircraft: Transforms Customer Engagement with Integrated, End-To-End SAP C/4HANA Cloud Solutions

Thrush Aircraft is the world leader in providing aircraft for agricultural spray operations and depended upon for fire control, dispersing fire retardant chemicals and water to save lives. With SAP Marketing Cloud, Thrush Aircraft can automatically track and log communications for further follow-up, allowing Thrush Aircraft to maintain full visibility of data for the lifetime of the customer.

Free Trial
SAP Marketing Cloud Free Trial

Try SAP Hybris Marketing Cloud for free for 30 days and discover how it can transform your campaigns.