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SAP Marketing Cloud: Recognized as a leader by Gartner for Multichannel Marketing Hubs

Drive intelligent customer engagements with SAP Marketing Cloud

SAP Marketing Cloud

Understand your customers at the individual level and intelligently engage them at scale. Modernize marketing with real-time performance insights and data-driven decision making.

Develop a single view of first party customer data across the enterprise and gain deep insights to deliver personalized experiences across channels and departments. Transform your marketing with multichannel attribution and centralized performance management, so you can better understand the impact of your campaigns and make more informed marketing decisions.

The Total Economic Impact™ of the SAP Marketing Solution

In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Marketing Solution. Learn more.

SAP Marketing Cloud Product Demo

See how SAP Marketing Cloud helps gain deeper customer insights, leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experiences that exceed expectations and increase customer engagement and loyalty. Drive intelligent marketing with SAP Marketing Cloud.

FREE TRIAL: SAP Marketing Cloud

Experience the deep real-time customer insights SAP Marketing Cloud can provide, with a 30-day free trial of SAP Marketing Cloud – sample data included.


Our Marketing Scenarios

Dynamic Customer Profiling

Develop a consolidated view of customer data pulled from both online sources, such as browsing and social media data, and offline sources, such as in-store purchase data, customer service calls, even back-office accounts and inventory information. Gain holistic view of customers to better understand and anticipate their interests and intent.

Segments, Campaigns and Journeys

Identify and build accurate target audiences and segments. Orchestrate cross-channel campaigns driven by machine learning to deliver personalized experiences at scale.

Commerce Marketing

Deliver seamless customer experiences from browsing to buying by leveraging previous interactions to understand their needs to drive personalized shopping experiences.

Marketing Analytics

Understand the performance of all your marketing activities with centralized performance management. Enable your teams to make data-driven decisions with self-service visualization, analytics, and dashboards.

Marketing Planning and Performance

Be clear about your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses and product availability.

Loyalty Marketing

Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Lead Management and Nurture

Drive greater demand and improve sales effectiveness. Get your sales and marketing teams working together. Generate and nurture leads, and then hand them over to Sales along with the insights needed to successfully convert deals and drive revenue.


Understand what works and what doesn’t with close loop measurement of both digital and offline marketing activities together in one view. Use multi-touch attribution to accurately measure each channel’s impact – and optimize your marketing accordingly.

Architecture and Technology

Learn more about the state-of-the-art platform that makes SAP Marketing Cloud such powerful technology.

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No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.

Mike Wittenstein Customer Experience Designer, Storyminers