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SAP Marketing Cloud: Recognized as a leader by Gartner for Multichannel Marketing Hubs

Drive intelligent customer engagements with SAP Marketing Cloud

SAP Marketing Cloud

Successfully attract and engage with audiences to drive higher demand and conversions. Deliver individualized experiences through multichannel maketing, and drive growth and revenue while keeping customers satisfied and loyal. Do more with less by accelerating the time to market while optimizing the marketing spend.

Develop the dynamic, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences.

Individualized experiences with predictive and machine learning

Use embedded machine learning algorithms to accurately define your target audiences and determine the best products, offers, and campaigns for those customers. Then let the system design the best campaigns that generate the highest marketing returns.

A dynamic customer profile with a single view of first-party customer data 

Go beyond marketing data. Develop a complete view of your customers by consolidating information from sales, service, commerce, financial account systems, and other offline channels. Convert unknown visitors into known customers, and build trust by empowering them to manage their own data privacy and permissions.

Marketing ROI with multi-touch attribution and centralized marketing performance management

Understand what works and what doesn’t with closed-loop measurement of digital and offline marketing activities in a single view. Use multi-touch attribution to accurately measure each channel’s impact – and optimize your marketing accordingly.

Modern marketing planning with increased transparency and data-driven decisioning

Be clear on your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.

The Total Economic Impact™ of the SAP Marketing Solution

In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Marketing Cloud solution.

SAP Marketing Cloud Product Demo

See how SAP Marketing Cloud helps you gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the-moment customer experiences that exceed expectations and increase customer engagement and loyalty. Drive intelligent marketing with SAP Marketing Cloud.

FREE TRIAL: SAP Marketing Cloud

Experience the deep, real-time customer insights SAP Marketing Cloud provides with a 30-day free trial of SAP Marketing Cloud – sample data included.


Our Marketing Scenarios

B2B Marketing

Empower B2B marketers to successfully generate demand, increase lead conversions, and ultimately drive more sales.

Dynamic Customer Profile

Develop a consolidated view of customer data pulled from both online sources, such as browsing and social media data, and offline sources, like in-store purchase data, customer service calls, and even back-office accounts and inventory information. Gain a holistic view of your customers to better understand and anticipate their interests and intent.

Segments, Campaigns and Journeys

Identify and build accurate target audiences and segments. Orchestrate cross-channel campaigns driven by machine learning to deliver personalized experiences at scale.

Commerce Marketing

Deliver seamless customer experiences from browsing to buying by leveraging previous interactions to understand customers’ needs to drive personalized shopping experiences.

Marketing Analytics

Understand the performance of all your marketing activities with centralized performance management. Enable your teams to make data-driven decisions with self-service visualization, analytics, and dashboards.

Marketing Planning and Performance

Be clear about your goals and how you will achieve them. Increase the transparency of marketing plans, processes, and assets. Make data-driven decisions with real-time insights into budgets, expenses, and product availability.

Loyalty Marketing

Turn customers into loyal brand advocates by rewarding them when they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Lead Management and Nurture

Get your sales and marketing teams working together to drive demand and improve sales effectiveness. Nurture and generate leads, then hand them over to sales along with the insights needed to successfully close the deal.


Discover which marketing activities are making an impact on your customers and are driving them to purchase, renew, or otherwise engage so you can best optimize your strategy.

Architecture and Technology

Learn more about the state-of-the-art platform that makes SAP Marketing Cloud such powerful technology.

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No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.

Mike Wittenstein Customer Experience Designer, Storyminers