Skip to contentSkip to navigation menu

Discover SAP C/4HANA

Experience the fourth generation CRM Technology suite. SAP C/4 HANA unlocks a world of digital innovation, customer value and growth that builds trusted relationships between brands and customers and helps to manage the complete customer experience

The 2018 Gold Guide: Second edition now available

The second edition of our popular Gold guide is now available! Get the complete download on C/4HANA along with information about our solutions, industry use cases, customer successes and more.

The SAP C/4HANA suite at a glance

SAP C/4HANA Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.

SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.

  • Identify and engage customers across channels and devices
  • Be transparent, gain loyal customers and protect your business
  • Power trusted digital experiences with first-party data



SAP Commerce Cloud

SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value that includes product content management, experience management, personalization and order management.

  • Single platform
  • Built-in flexibility
  • Industry specific
  • B2C, B2B, and B2B2C
  • Pre-built integrations
SAP Marketing Cloud

Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.

  • Individualized experiences with predictive and machine learning
  • A dynamic customer profile with a single view of first-party customer data
  • Marketing ROI with multi-touch attribution and centralized marketing performance management
  • Modern marketing planning with increased transparency and data-driven decisioning
SAP Sales Cloud

Sell more faster and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.

  • Spend more time selling and less on admin with modern CRM solution
  • Incentivize and compensate to accelerate sales performance
  • Automate the proposal process so you can configure price and quote faster to meet customer needs faster
  • Capitalize on the experience economy with intelligent billing solution
  • Organize and create sales enablement and learning content for sales success
  • Transform field sales with Retail Execution

SAP Service Cloud

Omni-Channel Call Center

Reduce call center operations and integration costs, increases the efficiency of phone representatives and improve customer and employee engagement and satisfaction.

  • Harmonize your service processes
  • Deliver 24/7 service with AI chatbots
  • Create omnichannel service
  • Motivate your employees
  • Initiate a full feedback loop
Proactive Field Service

Meet real-time service expectations. Keep customers informed on their service needs, scale your workforce to meet current demands and equip your service technicians with the right knowledge and tools on the go.

  • Drive a Consistent Mobile Experience
  • Deliver Smart Analytics with ML and IoT
  • Redefine Self-Service
  • Create an On-Demand Service Network

Revolutionizing SAP C/4HANA with SAP Cloud Platform

Catch up with Alex Atzberger, President of SAP Customer Experience and Björn Goerke, CTO and President of SAP Cloud Platform as they sit down to discuss how SAP is leading the customer revolution with SAP C/4HANA and SAP Cloud Platform. With higher customer expectations, explosion of customer data and increasing consumer privacy concerns, more than ever, SAP C/4HANA coupled with a cloud platform for integration, extension and innovation of new functionality is paving the way to a 4th generation CRM.