Discover SAP C/4HANA
Experience the fourth generation of CRM. Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.
Products for Commerce
Become a true omni-channel business and drive digital transformation with SAP Commerce Cloud, delivering contextual customer experiences and unifying customer processes across all digital and physical touchpoints.
Products for Marketing
SAP Marketing Cloud
This contextual marketing solution uses real-time insights to help you develop a deeper understanding of your customers – and then deliver them highly individualized experiences across all channels.
Gain deeper customer insights with machine learning, and deliver in-moment customers engagements that are individualized to their changing needs and interests. SAP Marketing Cloud solution provides flexible and extensible platform to work within your investments and to grow with your business.
Products for Sales
SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.
Streamline your sales processes so your team can spend less time on admin and more time selling. SAP Sales Cloud frees up your people to create more leads and pursue opportunities with greater propensity to close, and gives them the information they need when they need it to better nurture and engage customers
Accelerate your sales teams’ performance and build a rock star sales team from day one. Turn sales strategy into action to drive revenue, exceed goals and objectives and build an effective and efficient sales team.
Products for Service
Our cloud-based customer service and field service software makes it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management.
Resolve your customer queries faster with a unified agent desktop with built-in communication channels. Create a consistent customer experience by managing all customer contacts in the same interface.
Deliver seamless service in the field. Know what resources are available and equip your service technicians with the right knowledge and connect them with the right parts to solve onsite problems.
Transform your call center into a true customer-engagement center by meeting customers in the channel of their choice, answering questions quickly and driving purchasing decisions with expert guidance.
Products for Customer Data Management
Build trusted digital relationships with your customers and grow your audience by turning unknown online visitors into known, loyal customers. Increase consumer engagement, trust and loyalty and protect your business.
Give visitors a frictionless and secure “front door” to your business, with traditional, social and passwordless registration, single sign-on, and data federation features. Identify customers across all digital touchpoints while protecting them from identity theft and fraud.
Build trust with customers by presenting clear terms and policies, tracking and managing consumers’ profiles, consent and preferences across their relationship with your business in an audit-ready vault, and put customers in control of their data through a self-service preference center.
Transform a wide variety of customer profile data into a single unified profile that can be governed centrally and orchestrated broadly across brands, channels and markets, and analyzed to deepen your understanding of your audience and drive conversions and loyalty.