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SAP Customer Profile

Power trusted digital experiences with first-party data

Build rich customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your technology stack. Administrators gain granular governance of all customer accounts and technology platforms from a central location, and marketers get access to advanced analytics and reporting features to drive better customer segmentation and personalization.

SAP Customer Profile: key features

Centralize your customer data within a fully indexed, dynamic schema database that can capture a wide variety of structured and unstructured information, then transform it into unified customer profiles.

Orchestrate customer identity, profile and account status via integrations that enable bidirectional data flows between marketing, sales and service applications. Powerful data extract, transform, and load (ETL) features ensure maximum flexibility for data transformation and synchronization.

Govern all customer accounts and data from a centralized location and gain access to an audit trail of all administrative- and customer-initiated updates. Meanwhile, advanced error and exception handling helps address anomalous activities and behaviors.
Analyze customer identity, profile and account status data to gain a deeper understanding of your audience and drive more accurate segmentation, with cross-platform analytics, social data insights, and flexible reporting. Go further by easily integrating data into today's leading analytics providers.

Product Brief:
SAP Customer Profile

Learn how to transform customer data into rich, accurate profiles actionable across the enterprise to enable more relevant and trusted customer experiences. Simplify the governance and administration of customer data with SAP Customer Profile.

Learn how to power great digital experiences with first-party data through the power of unified customer profiles.