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Contextual Merchandising

Turn visitors into buyers with contextual merchandising

Whether they’re a loyal customer or a first-time visitor, with SAP Hybris Merchandising you can provide them a customizable merchandising mix based on real-time context.

By using real-time business metrics to understand which products are selling well and what your customers are interested in, SAP Hybris Merchandising helps you show new visitors and existing customers the right products and offers at the right time. Visitors get a great experience, and businesses get the tools they need to create an effective bespoke merchandising strategy and to adapt the merchandising mix to suit current conditions.

An easy-to-use slider-based interface gives you the power to create the merchandising mix, manage personalization rules and test variations.
Use product sales, margins, trends and product availability data to perfect the merchandising mix.

SAP Hybris Merchandising: key features

Integrate SAP Hybris Merchandising quickly and easily with other SAP Hybris products such as SAP Hybris Commerce and SAP Hybris Customer Experience and common integration platforms.
Keep up with visitors’ interests to turn them into buyers, with the ability to continuously adjust your merchandising mix and monitor buying trends.
Move product more efficiently by responding immediately to what’s selling right now.

SAP Hybris Commerce: related content

Data Sheet
SAP Hybris Merchandising
See how SAP Hybris Merchandising’s intuitive interface lets you adjust your merchandising mix according to conversion attributes, and create personalized experiences in real-time for unknown and identified users.
White Paper
Contextual Merchandising
Learn how real-time data can drive contextual merchandising, promoting relevant products and services to each customer and casual visitor.
Data Sheet
SAP Hybris Customer Experience
Read more about how SAP Hybris can help you build relevant, personalized and exceptional customer experiences