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Creating Contextual Experiences

Personalize every commerce experience, down to each customer micro-moment.

Make every interaction relevant to your customers with SAP Experience Management and SAP Commerce Cloud, context-driven services.

With a modern WYSIWYG tool in SAP Experience Management, designing and managing a highly personalized commerce storefront is simple. The context-driven services enable you to get customer insights – what they need and want, at each particular point in their buy journey. We call these “micro-moments.” And these applications are part of SAP Commerce Cloud, making it simple for you to deliver targeted, consistent and relevant content and products that drive purchases.

With unique, tailored commerce experiences for your customers, you will drive conversion and win their loyalty..

Create contextual experiences for specific target groups and use an intuitive interface to easily modify your site layout.

An easy-to-use slider-based interface in SAP Commerce Cloud, context-driven services gives you the power to create merchandising mix that meets your business objectives.

Reimagining CRM, finding ways to interact in a more personalized way with customers and being able to understand how a customer is thinking and acting is the way of today's new world. SAP's focus on this is smart – very smart in fact – and makes the choices that customers have when it comes to technology that much richer.

Paul Greenberg President of The 56 Group

SAP Experience Management and Context-Driven Services: key features

Easy-to-use tools make developing engaging content simple and quick.

Capture insights into your customers’ intents and affinities based on their actions and behaviors.

Present and promote relevant content based on valuable customer insights.

Keep up with visitors’ interests to turn them into buyers, with the ability to continuously adjust your merchandising mix and monitor buying trends.

Use intelligent remarketing to bring back customers who have abandoned purchases.

Dynamically assign and re-assign customers to segments for even deeper personalization in real-time.

Take a closer look

Download these data sheets for more information about our commerce products:
Solution Brief: SAP Commerce Cloud, Context-Driven Services

Read more about how context-driven services can help you deliver contextual personalization and engage customers.

Solution Brief: SAP Digital Asset Management by Opentext

Read more about how SAP Digital Asset Management by Opentext can help manage and deliver consistent digital content across all your channels.

SAP Commerce Cloud: related content

White Paper
The tension in B2B customer experience management

Find out about state of customer experience in B2B industries. Download the research report from Econsultancy conduct exclusively for SAP.

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