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Product Content and Catalog Management

Take control of how the world sees your products

Get the right products in front of the right customers at the right time. SAP Product Content Management puts you in control of the customer experience. It’s easy to keep catalogs updated, add new products or change offers and do it all in hours, not weeks. Make it easy for your customers to find what they want with SEO and brand consistent marketing campaigns. And, it’s built as a core component of SAP Commerce Cloud, enabling you to deliver engaging and consistent product information across all channels.

SAP Product Content Management: key features

Consolidate product related data and content and make it easily accessible and manageable for your business users.
Control all of your product content for all of your channels from one place.
Classify and categorize products, manage catalog versions and import multiple supplier catalogs.
Get products online quickly thanks to coordinated content creation and approval processes.
Quickly get complex new products, such as bundled offers, online without IT intervention.
Give your content a consistent appearance across all channels, so your customers always know what to expect and how to shop.
Create compelling experiences with rich and engaging content at the core.

Utilize all of these features out-of-the-box with the SAP Commerce platform.

This is what our customers say:

Customer Interview: Hansgrohe

Hansgrohe is a major player in the sanitary fittings industry, and is the world’s largest manufacturer of shower heads. Here Markus Armbruster, eCommerce Channel Development Manager, explains how the SAP Commerce solution enabled Hansgrohe to deliver a great experience to their B2B and B2C customers.

Business Transformation Study: Haba

Read how implementing a solution based on SAP Customer Experience meant HABA could have an online store for every subsidiary, a platform that remains stable at peak times and a fast way to launch new online shops with the SAP Commerce Accelerator and online store builder.

The JAKO-O online store is designed to meet high peaks in demand. Thanks to the SAP Commerce Accelerator, the system can now cope with up to 2,000 orders an hour or 15,000 orders per day at the weekend or in the run-up to Christmas, for example.

Dr. Volker Neundorf Head of Process, IT, and Project Management, Habermaass GmbH

SAP Commerce Cloud: related content

Data Sheet
SAP Product Content Management

See how SAP PCM ensures product content and business information remains consistent across channels and systems, so your branding, sales and marketing campaigns stay on target.

Data Sheet
SAP Digital Asset Management by OpenText

With SAP Digital Asset Management by OpenText, marketing and commerce teams can access and manage all their digital assets from one place. This helps them provide a consistent customer experience and make sure they can create once, then reuse and repurpose anywhere.

Fact Sheet
SAP Hybris Commerce, Data Hub

The SAP Commerce Cloud, data hub is designed to eliminate the problems associated with the import and manipulation of large amounts of data. Find out how it can help you easily import and export data between external systems and your SAP Customer Experience solution.