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Engage, simplify and innovate with SAP Customer Experience

SAP Customer Experience is your partner in the digital economy. Our solutions empower you to build stronger relationships with your customers by engaging them at every point in their journey with you.

Three priorities inform everything we do to help you change how you do business:

Deliver great experiences

Our solutions help companies drive relevant, contextual experiences across all customer touchpoints and channels – in real-time. This means you can use customer context to personalize each interaction and deliver consistent, great experiences.

Simplify your front office

When it comes to the systems you use to run your business, simpler is better. With a comprehensive approach to customer engagement and commerce, our products unlock opportunities to optimize both business and customer experiences, while reducing costs, time and complexity.

Transform and be agile

From adding new channels to evolving business models to entering new markets, we give you the tools you need to experiment and respond quickly to changing market conditions, so you can be competitive.

SAP Customer Experience products uniquely enable companies to:

Provide customers with a consistent and contextual experience regardless of channel or device.
Offer customers unprecedented control over their customer journey and their privacy.
Use all available structured and unstructured product and customer data to optimize customer interactions in real-time.
Adopt an agile, customer-centric business model with modern financial processes.

Unify commerce, marketing, revenue, sales and customer service in the back-office to deliver great customer experiences.

Learn more about our solutions for:

Give your customers a consistent and meaningful experience – across every channel, every time.
Understand your customers and respond to their behavior in real-time to give them what they want, when they want it.
Deliver a better customer payment experience, find new revenue streams and streamline your quote-to-cash process.
Sell effectively to the right people, anywhere, at any time.
Keep customers coming back for more with customer service that drives true engagement.
Customer Data Cloud

Turn unknown online visitors into known, loyal customers to build trusted digital relationships.

What Drives Our Products?

Find out how SAP Customer Experience products use the latest technology to help you create meaningful relationships with your customers.


Experience the fourth generation of CRM, built to power real-time customer experiences across sales, service, marketing, and commerce and beyond.